Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

Robert Rajczyk

Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

Publication date: 28.09.2021

Media Management, 2021, Volume 9, Issue 3, pp. 411 - 427

https://doi.org/10.4467/23540214ZM.21.022.13753

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Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

Abstract

Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland

The article presents the results of a research, which was carried out in the last month of the parliamentary election campaign in 2019. In this research, the processes of communication conducted by candidates for deputies, Mateusz Morawiecki and Małgorzata Kidawa-Błońska, representing two rival parties (PiS and KO), were analysed – both candidates were simultaneously appointed as potential presidents of the Council of Ministers. The research was carried out using the qualitative method, taking into account the content of the profiles of both candidates on Facebook. Research results are part of the stream of analyzes, devoted to the importance of social media during election campaigns, as well as in the processes of political communication conducted by politicians.

Keywords

political communication, political campaign, Facebook, parliamentary elections

References

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Information

Information: Media Management, 2021, Volume 9, Issue 3, pp. 411 - 427

DOI: https://doi.org/10.4467/23540214ZM.21.022.13753

Article type: Original article

Titles:

Polish:

Zarządzanie komunikacją kandydatów na premiera w serwisie Facebook w wyborach parlamentarnych w Polsce w 2019 roku

English:

Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland

Authors

Robert Rajczyk

https://orcid.org/0000-0003-2848-4775

Institute of Journalism and Media Communication, University of Silesia in Katowice, ul. Bankowa 11, 40-007 Katowice, Poland

Published at: 28.09.2021

Article status: Open

Licence: CC BY

Percentage share of authors:

Robert Rajczyk (Author) - 100%

Article corrections:

Publication languages:

Polish

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Number of downloads: 545

<p> Prime Minister Candidates’ Communication Management on Facebook During Parliamentary Elections Campaign 2019 in Poland</p>

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