The article reveals the importance of art exhibitions as part of an integrated cultural environment of the city, their usage for innovative cultural, educational and social projects. The potential of exhibitions’ attractions for enriching of recreational area of the city has been analyzed. The aspects of modern exhibitional strategy forming, creation of structural model of artistic character exhibition activity, analyzed the elements of exhibition space organization, exhibition forms and objects. The urgent directions of art installations creation as a tool for the implementation of creative ideas were defined, outlined the options for their placement in the public space of the city.

The article reveals the importance of art exhibitions as part of an integrated cultural environment of the city, their usage for innovative cultural, educational and social projects. The potential of exhibitions’ attractions for enriching of recreational area of the city has been analyzed. The aspects of modern exhibitional strategy forming, creation of structural model of artistic character exhibition activity, analyzed the elements of exhibition space organization, exhibition forms and objects. The urgent directions of art installations creation as a tool for the implementation of creative ideas were defined, outlined the options for their placement in the public space of the city.