The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
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RIS BIB ENDNOTEThe effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
Data publikacji: 20.03.2014
Zarządzanie Publiczne, 2013, Numer 4 (24), s. 379 - 391
https://doi.org/10.4467/20843968ZP.13.031.1736Autorzy
The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
Social campaigns embrace communication activities targeted at certain communities, and their aim is to increase public knowledge or change its behavior. A major differences between commercial and social campaigns are both the subject and the arguments (symbols) used in a message. The purpose of this paper is to show the specificity of social campaigns, as well as to present subjective opinions about discussed campaign attractiveness and their impact on behavior.
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Informacje: Zarządzanie Publiczne, 2013, Numer 4 (24), s. 379 - 391
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
The effectiveness of social campaigns in the eyes of their receivers, on campaigns promoting safe driving example
Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, aleja Piastów 17, 70-310 Szczecin
Driver Training Centre LUZ, Sulęcin
Publikacja: 20.03.2014
Status artykułu: Otwarte
Licencja: Żadna
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