Goal! The State of AD in Poland after Euro 2012
In 2012 Poland and Ukraine hosted Euro 2012. It is worth mentioning that all 31 matches in 8 cities were audio described. Audio description (AD) was a part of the UEFA EURO 2012 Respect Inclusion – Football with No Limits project. This article is an attempt to summarise the implementation of AD during Euro 2012 and to evaluate its impact on the development of AD in Poland. Could AD fi nally be provided during mainstream events, by big institutions cooperating with each other? Could this be a chance for the foundations to join forces and to benefi t from the attention given to this service in the media? Will AD become a fully professional activity performed on a national-wide scale? Last but not least, the notion of simultaneous audio description shall be introduced. Similarities between simultaneous AD and interpreting shall be briefl y discussed, as well as possibilities of including this technique in the curricula of translation studies.

In 2012 Poland and Ukraine hosted Euro 2012. It is worth mentioning that all 31 matches in 8 cities were audio described. Audio description (AD) was a part of the UEFA EURO 2012 Respect Inclusion – Football with No Limits project. This article is an attempt to summarise the implementation of AD during Euro 2012 and to evaluate its impact on the development of AD in Poland. Could AD fi nally be provided during mainstream events, by big institutions cooperating with each other? Could this be a chance for the foundations to join forces and to benefi t from the attention given to this service in the media? Will AD become a fully professional activity performed on a national-wide scale? Last but not least, the notion of simultaneous audio description shall be introduced. Similarities between simultaneous AD and interpreting shall be briefl y discussed, as well as possibilities of including this technique in the curricula of translation studies.