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Jagiellonian Journal of Management

Logotyp Uniwersytetu Jagiellońskiego w Krakowie

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szukaj np. “cognitive architectures” AND 1993-200 NOT Urban
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np. 1234-6789
np. 10.4467/16890027AP.16.022.6009
np. Uniwersytet Jagielloński

Numer 4 (2015)

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Tom 1 Następne

Data publikacji: 17.03.2016

Licencja: Żadna

Redakcja

Redaktor naczelny Piotr Jedynak

Zawartość numeru

Małgorzata Budzanowska-Drzewiecka

Jagiellonian Journal of Management, Numer 4 (2015), Tom 1, s. 253 - 273

https://doi.org/10.4467/2450114XJJM.15.018.4827
Due to the ease of access to the Internet, children more often become the recipients of the content placed therein. They are a specific group of Internet users due to their development conditions, which in contact with persuasive content, often not directly addressed to them, raises doubt. The importance of development conditions was often analysed in relation to the understanding and the child’s response to the content placed in traditional media. The development of the advertising market makes it necessary to update knowledge in this area. The study is an attempt to systematize the issues raised in the literature regarding the reception of online marketing communication by children (under 12 years of age). The literature review helped to identify the basic principles of construction of selected communication activities (e.g. websites dedicated to children), including competence development of children. Moreover, the attention was paid to the problems that may occur in the reception of persuasive messages on the Internet by children, including in the context of the model of knowledge about persuasion.
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Małgorzata Budzanowska-Drzewiecka , Anita Proszowska

Jagiellonian Journal of Management, Numer 4 (2015), Tom 1, s. 275 - 289

https://doi.org/10.4467/2450114XJJM.15.019.4828
Job fairs are one of the popular means used in communication between employers and potential employees in Poland. One of the groups, which the employer reaches through them are young adults entering the labour market, including students. The analysis of their behaviour constitutes the basis for preparation of the appropriate fair offer hence it is relevant to assess the attractiveness of job fairs and expectations towards them among this group of job seekers. The article presents the results of questionnaires conducted among 419 students of AGH University of Science and Technology in Kraków indicating their reasons for participating in (traditional and virtual) job fairs and the level of satisfaction with their participation. The results show a greater interest in traditional job fairs on the part of respondents. In addition, there is a diversity of expectations of job fairs among students of technical and managerial studies.
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Michał Chmiel

Jagiellonian Journal of Management, Numer 4 (2015), Tom 1, s. 291 - 304

https://doi.org/10.4467/2450114XJJM.15.020.4829
Agency and communion are two content dimensions present of person perception that play a dominant role in making decisions of social nature. Apart from general favourability towards communion when forming judgements about others, people have a tendency to assess more positively persons who reveal stereotypical content categories; men – agency, women – communion. A few research papers offer systematisation of possible biases hiring professionals may exhibit during research and selection (R&S) process and basing the R&S on information found in social media is not immune to those biases. Two experiments with 2 × 2 design (N = 147) were conducted to test whether stereotype-consistent information presented in LinkedIn profiles influences candidates’ assessment. The findings suggest hiring professionals are less biased than lay people and the direction of the observed tendencies is contrary to previously hypothesised.
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Piotr Łasak

Jagiellonian Journal of Management, Numer 4 (2015), Tom 1, s. 305 - 317

https://doi.org/10.4467/2450114XJJM.15.021.4830
Shadow banking systems were developing rapidly in the Western economies during the last two decades. Research from recent years show that within the last years equally important process of shadow banking development occurs in some emerging markets, and among others, in China. The system was not only a sophisticated part of China’s financial market, but played very important role in the development of the Chinese economy. The aim of this article is a description of the mechanisms of shadow banking development in China, characteristics of the main threats of this system and the regulatory approach in the country. Despite many threats, the shadow banking system plays an important role in the Chinese economy. There is a need for its regulation and support for further development.
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Helena S. Perelomova , Valentin N. Vandyshev

Jagiellonian Journal of Management, Numer 4 (2015), Tom 1, s. 319 - 337

https://doi.org/10.4467/2450114XJJM.15.022.4831
The topic of leadership in management gained much interest in the last decade. This was facilitated by several factors: first, attempts to understand the essence of leadership structure; secondly, the further democratization of entrepreneurship and business; third, characteristics of leadership in various ethno-cultural environment; fourth, a number of socio-political disturbances aimed at changing the government in some countries and so on.
The authors sought to regard the problem of leadership in Ukraine in the light of theoretical considerations of Western scholars, as well as analysis of the modern experience of formation and effective functioning of successful societies.
The attention is concentrated on the three-level structure of leadership that allows to be more aware of the peculiarities of different management structures.
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Kamila Peszko

Jagiellonian Journal of Management, Numer 4 (2015), Tom 1, s. 339 - 351

https://doi.org/10.4467/2450114XJJM.15.023.4832
Marketers are trying to meet the new challenges of targeting consumer who flick through the screen. Using the multiscreening brands being able to connect with clients wherever they are, on any screen.
Author of the article focuses on presenting the idea of multiscreening, areas of its activities and the possibilities of its application in the field of marketing communications. By analyzing secondary research conducted by national and international research organizations in 2012–2015, the author indicates the visible trends in multiscreening in the context of consumer preferences and behavior. Referring to examples of Polish and foreign multiscreening campaigns, the author present opportunities offered by multiscreening marketing campaigns pointing to unused areas of the Polish company.
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Anna Szeliga-Duchnowska

Jagiellonian Journal of Management, Numer 4 (2015), Tom 1, s. 353 - 367

https://doi.org/10.4467/2450114XJJM.15.024.4833
Due to many reasons, the phenomenon of occupational burnout in educational institutions is ignored. Therefore, it was considered advisable to carry out a research in the scope of the level, frequency and causes of occupational burnout among teachers in secondary school. The research work subjects are teachers of a randomly selected mechanical school complex in Poland. The results of the research presented in this paper lead to the conclusion that the occupational burnout syndrome affects the surveyed teachers. Most of the teachers are aware of the occupational burnout affecting them, however they are unable to unequivocally define its level. Almost 80% of respondents apply no remedies.
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