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Koopetycja nowomedialna: między odbiorcą-twórcą a organizacją

Publication date: 2013

Media Management, 2013, Volume 1, Issue 3, pp. 151 - 165

https://doi.org/10.4467/23540214ZM.13.010.2887

Authors

Jan Kreft
Gdansk University of Technology, Faculty of Managment and Economisc
https://orcid.org/0000-0003-4129-8424 Orcid
All publications →

Titles

Koopetycja nowomedialna: między odbiorcą-twórcą a organizacją

Abstract

New media coopetition: between consumer-creator and organization
 
The purpose of this article is to suggest a concept of “new media coopetition” – a comprehensive relationship between active media users and media companies as well as between the companies themselves. Co-creation of media contents by the users is a strategic challenge for media companies. Users who create texts, films or music recordings become competitors to the professional authors. Not only are users recipients and creators at the same time, but they are also competitors to media organizations. Coopetition is a strategy bringing benefits to the parties involved by making them simultaneously compete and cooperate with the competitors (users). While in the traditional version coopetition only concerns relationship between the organizations, I propose that it embra­ces the form of “new media coopetition”, which would also take the relationship between users and media organizations into account.

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Information

Information: Media Management, 2013, Volume 1, Issue 3, pp. 151 - 165

Article type: Original article

Titles:

Polish:
Koopetycja nowomedialna: między odbiorcą-twórcą a organizacją
English:
Koopetycja nowomedialna: między odbiorcą-twórcą a organizacją

Authors

https://orcid.org/0000-0003-4129-8424

Jan Kreft
Gdansk University of Technology, Faculty of Managment and Economisc
https://orcid.org/0000-0003-4129-8424 Orcid
All publications →

Gdansk University of Technology, Faculty of Managment and Economisc

Published at: 2013

Article status: Open

Licence: None

Percentage share of authors:

Jan Kreft (Author) - 100%

Article corrections:

-

Publication languages:

Polish