TY - JOUR
TI - Koopetycja nowomedialna: między odbiorcą-twórcą a organizacją
AU - Kreft, Jan
TI - Koopetycja nowomedialna: między odbiorcą-twórcą a organizacją
AB - 
	The a
	
		New media coopetition: between consumer-creator and organization
	
		 
	
		The purpose of this article is to suggest a concept of “new media coopetition” – a comprehensive relationship between active media users and media companies as well as between the companies themselves. Co-creation of media contents by the users is a strategic challenge for media companies. Users who create texts, films or music recordings become competitors to the professional authors. Not only are users recipients and creators at the same time, but they are also competitors to media organizations. Coopetition is a strategy bringing benefits to the parties involved by making them simultaneously compete and cooperate with the competitors (users). While in the traditional version coopetition only concerns relationship between the organizations, I propose that it embra­ces the form of “new media coopetition”, which would also take the relationship between users and media organizations into account.
	purpose of this article is to suggest a concept of “new media coopetition” – a comprehensive relationship between active media users and media companies as well as between the companies themselves. Co-creation of media contents by the users is a strategic challenge for media companies. Users who create texts, films or music recordings become competitors to the professional authors. Not only are users recipients and creators at the same time, but they are also competitors to media organizations. Coopetition is a strategy bringing benefits to the parties involved by making them simultaneously compete and cooperate with the competitors (users). While in the traditional version coopetition only concerns relationship between the organizations, I propose that it embra­ces the form of “new media coopetition”, which would also take the relationship between users and media organizations into account.
VL - 2013
IS - Volume 1, Issue 3
PY - 2013
C1 - 2354-0214
SP - 151
EP - 165
DO - 10.4467/23540214ZM.13.010.2887
UR - https://ejournals.eu/en/journal/zarzadzanie-mediami/article/koopetycja-nowomedialna-miedzy-odbiorca-tworca-a-organizacja
KW - coopetition
KW - users
KW - new media
KW - strategy