“Huffinization” of media content

Mariana Petrova

Titles

„Huffinizacja” treści medialnych

Abstract

“Huffinization” of media content

Convergence has contributed to placing some media contents on different electronic platforms. Bloggers and internet users have almost taken professional journalist’s place. The evolution has affected all branches of media sector, the citizen journalism has entered into the new media and social networks have become a source of information for many people. New models of media content management are primarily targeted at reducing costs and increasing profits and at splitting off from the traditional bilateral management model. In the modern chaos of information overload society needs to have not only free, clear and segregated media content available from a variety of devices but also to share their opinion with others.

Such demand was sensed by Arianna Huffington who created the whole media empire counting more than 100 million readers from all over the world. She has created a huge opinion-forming platform (The Huffington Post) which combines a news aggregator and blogging platform together to which you can add TV channels, magazines and e-books activity. Such combination of media content aggregator activity with bloggers platform activity can be defined as “huffinization”. Media content are created by the platform users and more than 30 000 unpaid bloggers that is allowed not only to ramp up profits but also stimulate the development of political and social events.

Convergence has contributed to placing some media contents on different electronic platforms. Bloggers and internet users have almost taken professional journalist’s place. The evolution has affected all branches of media sector, the citizen journalism has entered into the new media and social networks have become a source of information for many people. New models of media content management are primarily targeted at reducing costs and increasing profits and at splitting off from the traditional bilateral management model. In the modern chaos of information overload society needs to have not only free, clear and segregated media content available from a variety of devices but also to share their opinion with others.

Such demand was sensed by Arianna Huffington who created the whole media empire counting more than 100 million readers from all over the world. She has created a huge opinion-forming platform (The Huffington Post) which combines a news aggregator and blogging platform together to which you can add TV channels, magazines and e-books activity. Such combination of media content aggregator activity with bloggers platform activity can be defined as “huffinization”. Media content are created by the platform users and more than 30 000 unpaid bloggers that is allowed not only to ramp up profits but also stimulate the development of political and social events.

Keywords

“huffinization”, media content, The Huffington Post, aggregation, bloggers

References

Bibliografia

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Information

Information: Media Management, 2015, Volume 3, Issue 2, pp. 121-132

DOI: https://doi.org/10.4467/23540214ZM.15.008.4312

Article type: Original article

Titles:

Polish:

„Huffinizacja” treści medialnych

English:

“Huffinization” of media content

Authors

Mariana Petrova

Jagiellonian University, Krakow, Poland, Gołębia 24, 31-007 Kraków, Poland

Published at: 05.02.2016

Article status: Open

Licence: None

Percentage share of authors:

Mariana Petrova (Author) - 100%

Article corrections:

-

Publication languages:

English

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