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Wykorzystanie ambient marketingu w promocji filmów i seriali

Data publikacji: 29.08.2018

Media Biznes Kultura, 2018, Numer 1 (4) 2018, s. 141 - 154

https://doi.org/10.4467/25442554.MBK.18.011.9290

Autorzy

Łukasz P. Wojciechowski
University of Ss. Cyril and Methodius in Trnava, Slovak Republic
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Tytuły

Wykorzystanie ambient marketingu w promocji filmów i seriali

Abstrakt

The use of ambient marketing in the promotion of films and series

The film industry does not exist today without extensive marketing activities based on non-standard solutions. The article presents the ways in which the film industry uses activities from the borderline of art and marketing activities, based mainly on the shock of recipients, to the promotion of films and series from the horror genre. The article presents relationships between various art forms (e.g. site-specific) and phenomena from the field of marketing communication (e.g. guerrilla marketing, ambient marketing). The basis for the conclusions is the analysis of information about the subject of the study (the so-called desk research method) and the review of the literature related to the studied issues.

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Informacje

Informacje: Media Biznes Kultura, 2018, Numer 1 (4) 2018, s. 141 - 154

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Wykorzystanie ambient marketingu w promocji filmów i seriali

Angielski:

The use of ambient marketing in the promotion of films and series

Autorzy

University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Publikacja: 29.08.2018

Status artykułu: Otwarte __T_UNLOCK

Licencja: Żadna

Udział procentowy autorów:

Łukasz P. Wojciechowski (Autor) - 100%

Korekty artykułu:

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Języki publikacji:

Polski