TY - JOUR
TI - Wykorzystanie ambient marketingu w promocji filmów i seriali
AU - Wojciechowski, Łukasz P.
TI - Wykorzystanie ambient marketingu w promocji filmów i seriali
AB - 
	The use of ambient marketing in the promotion of films and series

	The film industry does not exist today without extensive marketing activities based on non-standard solutions. The article presents the ways in which the film industry uses activities from the borderline of art and marketing activities, based mainly on the shock of recipients, to the promotion of films and series from the horror genre. The article presents relationships between various art forms (e.g. site-specific) and phenomena from the field of marketing communication (e.g. guerrilla marketing, ambient marketing). The basis for the conclusions is the analysis of information about the subject of the study (the so-called desk research method) and the review of the literature related to the studied issues.
VL - 2018
IS - Numer 1 (4) 2018
PY - 2018
SN - 2451-1986
C1 - 2544-2554
SP - 141
EP - 154
DO - 10.4467/25442554.MBK.18.011.9290
UR - https://ejournals.eu/czasopismo/media-biznes-kultura/artykul/wykorzystanie-ambient-marketingu-w-promocji-filmow-i-seriali
KW - ambient marketing
KW - guerilla marketing
KW - sztuka
KW - film
KW - serial