A liberated woman as an example of emancipation presented in the TV show "Warsaw Shore: Ekipa z Warszawy”

MTV is a TV channel that has had a revolutionary impact on the development of pop culture. This station, which initially broadcast only videoclips, under the influence of the development of the Internet, especially YouTube, was forced to change its profile. Nowadays MTV is dominated by reality shows, some of which are very controversial. In Poland, “Warsaw Shore: Ekipa z Warszawy” – local version of the American “Jersey Shore” format, is very popular. That TV show presents a specific woman’s image, which has been described as a “liberated woman”. Analysing 12 seasons of that show, seven main characteristics that make up the image were identified.

Keywords: MTV, Warsaw Shore: Ekipa z Warszawy, Jersey Shore, reality show, liberated woman, Guido.

Streszczenie
MTV to stacja telewizyjna, która wywarła rewolucyjny wpływ na rozwój popkultury. Kanał, który początkowo nadawał wyłącznie teledyski, pod wpływem rozwoju internetu, a zwłaszcza serwisu YouTube, zmienił swój profil. Na antenie MTV obecnie dominują programy typu reality, czasem wzbudzające duże kontrowersje. W Polsce dużą popularnością cieszy się program „Warsaw Shore: Ekipa z Warszawy”, będący krajową wersją amerykańskiego formatu „Jersey Shore”. W programie prezentowany jest budzący skrajne opinie wizerunek kobiety, który został określony jako „kobieta wyzwolona”. Analizując 12 sezonów programu, wyodrębniono siedem głównych charakterystyk, składających się na dany wizerunek.

MTV is a TV channel that has had a revolutionary impact on the development of pop culture. This station, which initially broadcast only videoclips, under the influence of the development of the Internet, especially YouTube, was forced to change its profile. Nowadays MTV is dominated by reality shows, some of which are very controversial. In Poland, “Warsaw Shore: Ekipa z Warszawy” – local version of the American “Jersey Shore” format, is very popular. That TV show presents a specific woman’s image, which has been described as a “liberated woman”. Analysing 12 seasons of that show, seven main characteristics that make up the image were identified.