All I want is you. Between brand refreshment and paradigm shift – Chanel No 5 in the 21st century
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Media Biznes Kultura, 2023, Numer 2 (15) 2023, s. 45 - 63
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All I want is you. Between brand refreshment and paradigm shift – Chanel No 5 in the 21st century
The subject of the article is to show the cultural change that has occurred in terms of the created pattern of femininity in the Chanel No 5 perfume advertisements realized by Baz Luhrmann. The purpose of the research was to trace the mechanisms of evolution of the images represented by Nicole Kidman and Gisele Bündchen, who are the faces of Chanel No 5, taking into account the aspect of the iconic identity of the brand. Conclusions were formulated in the context of cultural studies.
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Informacje: Media Biznes Kultura, 2023, Numer 2 (15) 2023, s. 45 - 63
Typ artykułu: Oryginalny artykuł naukowy
Uniwersytet Gdański
ul. Bażyńskiego 1a 80-952 Gdańsk, Polska
Publikacja: 2023
Status artykułu: Otwarte
Licencja: CC BY
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AngielskiLiczba wyświetleń: 3
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