Amălăncei B.-M., Storytelling and Image in Brand Communication, ‘Argumentum. Journal of the Seminar of Discursive Logic, Argumentation Theory and Rhetoric’ 2021, Vol. 19 (1), pp. 85–101. Barthes R., Myth today [in:] idem, Mythologies, transl. K. Dziadek, KR, Warsaw 2000, pp. 237–96. Boorstin D.J., The Image. The Guide to Pseudo-Events in America, Vintage, New York 1964. Cymanow- Sosin K., Locating ideas in advertising, Adam Marszałek Publishing House, Toruń  2020. Dougherty P.H., Advertising; A New Woman for Chanel, New York Times, 25.11.1987, section D, p. 17, https://www.nytimes.com/1987/11/25/business/advertising-a-new-woman-forchanel.html (accessed 8.11.2023). Dyer R., Heavenly Bodies, Film Stars and Society, London, New York 2004. Fridan B., The mystique of femininity, transl. A. Grzybek, Czarna Owca, Warsaw 2012. Godzic W., Znani z tego że są znani, Wydawnictwa Akademickie i Profesjonalne, Warsaw 2007. Hautala H., The Galmorous Life of Chanel No 5 – a contribution to the theory of glamour, Master’s thesis, Stockholm University, 2011. Marilyn Monroe in 10 points, Nez De Luxe, https://nezdeluxe.pl/2015/04/marilyn-monroe-w-10-punktach.html (accessed 8.11.2023). Mazzeo T.J., The Secret Life of Chanel No 5. The first biography of the world’s most famous perfume, transl. M. Biernacka, Znak, Krakow 2016. Mulvey L., Visual pleasure and narrative cinema, transl. J. Moch [in:] Panorama of Contemporary Film Thought, ed. by A. Helman, Universitas, Krakow 1992. Rylko-Kurpiewska A., Advertising as the art of repetition, Novae Res, Gdynia 2016. Wolff N., The myth of beauty, transl. M. Rogowska-Stangret, Czarna Owca, Warsaw 2014. Yang N., The brand analysis of Chanel, ‘The Frontiers of Society, Science and Technology’, Vol. 3, No. 3. Filmography Dogville, dir. by L. von Trier, prod. Denmark, Germany, Italy, France, Sweden, Norway, Netherlands, Finland, UK 2003. Hours, dir. by S. Daldry, prod. by USA, UK, France, Canada, Germany 2002. Grease, dir. by R. Kleiser, prod. USA 1978. The Others, dir. by A. Amenábar, prod. by France, Spain, USA, Italy 2001. Moulin Rouge, (The Moulin Rouge), dir. by B. Luhrmann, prod. Australia, USA 2001. The Dark Object of Desire, dir. by L. Bunuel, prod. Spain and France 1977. Noting Hill, dir. by R. Michell, prod. UK, USA 1999. Beauty of the Day, dir. by L. Bunuel, prod. France, Italy 1967. The Great Gatsby (The Great Gatsby), dir. by B. Luhrmann, prod. USA 2013. Hill of Hope, dir. by A. Minghella, prod. by USA, UK, Romania, Italy 2003. Filmography of Chanel spots (chronologically) Chanel No 5 Perfume, 1965, https://www.youtube.com/watch?v=naU7U1-Vpqg (accessed 8.11.2023). Chanel No 5, 1971, https://www.youtube.com/watch?v=dyQS_A3zO6U (accessed 8.11.2023). Chanel No 5. Whispered, dir. by H. Newton, 1973, https://www.youtube.com/watch?v=TGVNGoMXE2c (accessed 8.11.2023). Chanel No 5. La Piscine, dir. by R. Scott, 1979, https://www.youtube.com/watch?v=b82iyeti9jg (accessed 8.11.2023). Chanel No 5. L’invitation au reve/Le Jardin, dir. R. Scott, 1982, https://www.youtube.com/watch?v=cZ3vwIhHodo (accessed 8.11.2023). Chanel No 5. Monuments, dir. by R. Scott, 1986, https://www.youtube.com/watch?v=dEDl8x-F7Ruc (accessed 8.11.2023). Chanel No 5. La Star, dir. by R. Scott, 1990, https://www.youtube.com/watch?v=Dv9WMs3zwCo (accessed 8.11.2023). Chanel No 5. The Film, directed by B. Luhrmann, 2004, https://www.youtube.com/watch?v=0hcaaKhGL00 (accessed 8.11.2023). Chanel No. 5: There You Are, by J. Wright, 2012. https://www.youtube.com/watch?v=mGs4CjeJiJQ (accessed 8.11.2023). Chanel No. 5: Wherever I Go, dir. by J. Wright, 2012, https://www.youtube.com/watch?v=9Uv-VmMamNgE (accessed 8.11.2023). Chanel No 5. The One That I Want, dir. by B. Luhrmann, 2014, https://www.youtube.com/watch?v=8asRWe5XNw8 (accessed 8.11.2023). Chanel’s netography Chanel No 5. Interview with Gisele Bündchen, https://www.youtube.com/watch?v=tt1pd73i6ys (accessed 8.11.2023). Gisele Bündchen for Chanel. Conversation with Nature, https://www.youtube.com/watch?v=9ofTtxS5GqA (accessed 8.11.2023). Inside Chanel. Chapter 1. No 5, https://www.chanel.com/us/about-chanel/the-stories/ (accessed 8.11.2023). Inside Chanel. Chapter 1. No 5, https://www.chanel.com/us/about-chanel/the-stories/ (accessed 8.11.2023). Inside Chanel. Chapter 2. Marilyn and the 5, https://www.chanel.com/us/about-chanel/the-stories/ (accessed 8.11.2023). Inside Chanel. Chapter 32. No 5. 100 Years of Celebrity, https://www.chanel.com/us/aboutchanel/the-stories/ (accessed 8.11.2023).