Jacek Dąbała

Audiovisuality and Lexical Hipertrophy

For the first time in the global media science, a lexical and hypertrophic concept in the audio-visual aspect is preliminarily outlined on the possible influence of words and their intensity on the film image. Based on the classic phenomenological theory of Roman Ingarden, who treats aesthetically valuable qualities, the author shows the capacity and links of words with media dramaturgy. The aim of the article is to show selected mutual conditions of language and audiovisuality, revealing their correlated dramaturgy in specific words despite the apparent lack of connection. The text illustrated with the examples, makes the readers aware of the fact that the language itself has both creative and analytical potential. The research material, which was referred to the phenomena present in the media space and indicated by selected researchers, is analysed in the light of phenomenology and structuralism. The research method depends on the sensitivity of the material and its axiological characteristics. The author proves this is the cognitive value of the article, when starting from the language, from its lexical and hypertrophic layer, one can build optimal audio-visual dramaturgy.

The multimodality of audiovisuality vs. projection error in communication

The illusion of journalistic thinking as a borderline situation

This article presents, for the first time in the media sciences, a border situation in journalistic thinking. It shows the specificity of this thinking that is diffiult to notice. On the one hand, its maturity, on the other, infantilism and even stupidity. The author lists several nuanced cases of journalism approaching stupidity. Qualitative structural and phenomenological methods are outlined here the mechanisms of functioning and the threat of contemporary journalism. The conclusion allows us to see the practical benefi ts of this type of analysis in broadly understood media business and journalism.

Streszczenie

Artykuł poświęcony jest sytuacji granicznej w myśleniu publicystycznym. Pokazuje trudno zauważalną specyfikę tego myślenia. Z jednej strony jego dojrzałość, z drugiej infantylizm, a nawet głupotę. Autor wymienia kilkanaście zniuansowanych przypadków zbliżania się publicystyki do głupoty. Jakościowymi metodami strukturalistyczno-fenomenologicznymi zostają tu zarysowane mechanizmy funkcjonowania i zagrożenia współczesnej publicystyki. Konkluzja pozwala dostrzec korzyści praktyczne tego typu analizy w szeroko rozumianym biznesie medialnym i dziennikarstwie.