Information behaviour of Poles in area of healthy eating. Results of EATWELL survey
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RIS BIB ENDNOTEZachowania informacyjne Polaków dotyczące zdrowego odżywiania się. Wyniki badania EATWELL
Publication date: 2012
Public Health and Governance, 2012, Volume 10, Issue 2, pp. 57 - 64
https://doi.org/10.4467/20842627OZ.12.008.0895Authors
Zachowania informacyjne Polaków dotyczące zdrowego odżywiania się. Wyniki badania EATWELL
The rate of obesity in Poland increases rapidly, especially fast among children and adolescents. An important and also fully accepted by the society ways of fighting this phenomenon are social marketing and educational interventions. To make these activities effective they have to keep pace with changes in information behavior of target groups. But the importance of raising information competency of consumers is not fully understood by those who design and implement health programs and health Information behavior and literacy rarely are the subject of research. The goal of this study is to find where and how Polish citizens look for diet related information, what barriers they encounter, and whether they behave differently in comparison with citizens of other European countries.
Method: A survey administered through computer-assisted on-line web-interviewing to a probabilistic, stratified by age and gender, sample of respondents in Poland (n = 600). Comparison sample – same number of respondents in Belgium, Denmark, Italy and UK.
Results: 49% of surveyed Poles do not know where to look for healthy diet related information and have bigger problems with this task then the respondents in other surveyed countries. In comparison with Danish, a probability that a Pole knows where to look for such information decreases twice. Individual and environmental determinants strongly affect information knowledge and behavior. Men, educated, poorer and sicker persons have bigger problems with finding information and are less likely to attempt to look for it. Majority of respondents uses Internet and Google to look for healthy diet information. Only 23% of Polish respondents would turn to their GPs for healthy eating advice.
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Information: Public Health and Governance, 2012, Volume 10, Issue 2, pp. 57 - 64
Article type: Original article
Titles:
Zachowania informacyjne Polaków dotyczące zdrowego odżywiania się. Wyniki badania EATWELL
Information behaviour of Poles in area of healthy eating. Results of EATWELL survey
Institute of Public Health, Jagiellonian University Medical College, Kraków, Poland
Faculty of Statistics, University of Bologna, Italy
Faculty of Statistics, University of Bologna, Italy
Department of Nutrition and Drug Research, Institute of Public Health, Faculty of Health Sciences, Jagiellonian University Medical College, Kraków, Poland
Collegium Medicum Jagiellonian University, Kraków, Poland
Handelshojskolen, Aarhus Universitet, Danmark
Ufficio Comunicazione – Istituto Nazionale di Ricerca per gli Alimenti e la Nutrizione, Italy
Department of Agricultural Economics, Ghent University, Belgium
Department of Food Economics and Marketing, The University of Reading, Great Britain
Published at: 2012
Article status: Open
Licence: None
Percentage share of authors:
Article corrections:
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