The Role of Public Relations in Public Social Partnership of Polish Armed Forces and Their Stakeholders
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RIS BIB ENDNOTEThe Role of Public Relations in Public Social Partnership of Polish Armed Forces and Their Stakeholders
Publication date: 11.03.2016
Public Management, 2015, Numer 4 (32), pp. 325 - 332
https://doi.org/10.4467/20843968ZP.15.020.4766Authors
The Role of Public Relations in Public Social Partnership of Polish Armed Forces and Their Stakeholders
The article presents the description of the role played by military public relations in partnership cooperation the among armed forces and non- governmental organizations. In order to explain this role, both NATO documents and Polish reports and papers were analyzed.
The Authors would like to present various types of cooperation between the armed forces and their environment, as well as to show the role of planned and professional communication, that is, public relations. The authors begin their work from defining the basic research notions and then study various cases of Polish Armed Forces cooperation with their environment, especially with non- governmental organizations.
As the conclusion, the authors present the idea that the Polish Armed Forces realize, through the communication policy, their strategic target, which is preparing the personnel to the service in the armed forces units and to gain social acceptance for their actions and activities. Non-governmental organizations, thanks to the mentioned public relations, realize their various statutory goals.
References
Budzyński W. (2000), Public relations. Zarządzanie reputacją firmy, Poltekst, Warszawa.
Gołowienka Z. (2012), Plan współpracy wojsk lądowych z organizacjami pozarządowymi i innymi partnerami społecznymi w 2013 roku, MON, Warszawa.
Paliwoda-Matiolańska J. (2009), Odpowiedzialność społeczna w procesie zarządzania przedsiębiorstwem, C.H. Beck, Warszawa.
Ziomek A (2010), Partnerstwo publiczno-społeczne. Definicje, znaczenie, problemy, korzyści [in:] A. Zybała (ed.), Partnerstwo publiczno-społeczne. Polecam, PISOP, Poznań.
Webography
Wiczyński Ł (2014) Public Relations w polskiej armii blog.planetpr.pl/blog/public-relations-w-polskiej-armii [access: 2.03.2015].
www.defence24.pl/58461,polska-idzie-w-gore-w-rankingu-sily-militarnej-w-pierwszej-trojce-usa-rosja-chiny [access: 10.02.2015].
www.militaryfactory.com/dictionary/military-terms-defined.asp?term_id=4310 [access: 1.01.15].
mfiles.pl/pl/index.php/interesariusze [access: 2.03.2015].
www.proto.pl/pr/pdf/art_widerski.pdf [access: 3.03.2015].
www.thefreedictionary.com/partnership [access: 2.03.2015].
Documents
Allied Command Operations and Allied Command Transformation Public Affairs Handbook, July 2010.
Informacja o współpracy resortu obrony narodowej z organizacjami pozarządowymi i innymi partnerami społecznymi w 2012 roku.
NATO Military Public Affairs policy, mc 0457/2, February 2011.
Strategia Informowania i Promocji Obronności Resortu Obrony Narodowej. Departament Wychowania i Promocji Obronności. Centrum Informacyjne MON.
Ustawa o działalności pożytku publicznego i o wolontariacie, Dz. U. nr 96 poz. 873, z późn. zm.
Information: Public Management, 2015, Numer 4 (32), pp. 325 - 332
Article type: Original article
Titles:
The Role of Public Relations in Public Social Partnership of Polish Armed Forces and Their Stakeholders
The Role of Public Relations in Public Social Partnership of Polish Armed Forces and Their Stakeholders
University of Economics in Katowice
Ul. 1 Maja 50, 40-287 Katowice, Poland
Departament Prasowo-Informacyjny MON, Al. Niepodległości 218, 00-911 Warszawa
Published at: 11.03.2016
Article status: Open
Licence: None
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