TY - JOUR
TI - The Role of Public Relations in Public Social Partnership of Polish Armed Forces and Their Stakeholders
AU - Kocoń, Paweł
AU - Kryszk, Dariusz
TI - The Role of Public Relations in Public Social Partnership of Polish Armed Forces and Their Stakeholders
AB - 
	The article presents the description of the role played by military public relations in partnership cooperation the among armed forces and non- governmental organizations. In order to explain this role, both NATO documents and Polish reports and papers were analyzed.

	The Authors would like to present various types of cooperation between the armed forces and their environment, as well as to show the role of planned and professional communication, that is, public relations. The authors begin their work from defining the basic research notions and then study various cases of Polish Armed Forces cooperation with their environment, especially with non- governmental organizations.

	As the conclusion, the authors present the idea that the Polish Armed Forces realize, through the communication policy, their strategic target, which is preparing the personnel to the service in the armed forces units and to gain social acceptance for their actions and activities. Non-governmental organizations, thanks to the mentioned public relations, realize their various statutory goals.
VL - 2015
IS - Numer 4 (32)
PY - 2016
SN - 1896-0200
C1 - 2084-3968
SP - 325
EP - 332
DO - 10.4467/20843968ZP.15.020.4766
UR - https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/the-role-of-public-relations-in-public-social-partnership-of-polish-armed-forces-and-their-stakeholders
KW - public relations
KW - army
KW - public social partnership