Cittaslow ideas as elements of building a territorial brand. A case study of Kalety
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RIS BIB ENDNOTECittaslow ideas as elements of building a territorial brand. A case study of Kalety
Publication date: 27.06.2019
Public Management, 2019, Issue 2 (46), pp. 119-129
https://doi.org/10.4467/20843968ZP.19.008.10684Authors
Cittaslow ideas as elements of building a territorial brand. A case study of Kalety
The article covers the topic of implementing Cittaslow ideas into a territorial branding strategy. The study is based on a Kalety case study, the town located in a postindustrial Silesian area. The author presents main theoretical issues of place branding along with those connected with functioning of a Cittaslow network.
Poniższy tekst dotyczy wykorzystania, przez stosowne instytucje, idei zawartych w manifeście sieci Cittaslow do budowania marki miejsca na przykładzie Kalet, położonych na postindustrialnych terenach Śląska. Autorka przedstawia założenia dotyczące budowania marki miejsca oraz podstawowe informacje związane z funkcjonowaniem sieci miast Cittaslow w Polsce i na świecie, ze szczególnym uwzględnieniem warunków koniecznych do realizacji przez miasta aspirujące.
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Information: Public Management, 2019, Issue 2 (46), pp. 119-129
Article type: Original article
Titles:
Cittaslow ideas as elements of building a territorial brand. A case study of Kalety
Cittaslow ideas as elements of building a territorial brand. A case study of Kalety
University of Silesia in Katowice,
ul. Bankowa 12, 40-007 Katowice, Poland
Published at: 27.06.2019
Article status: Open
Licence: CC BY-NC-ND
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EnglishView count: 1394
Number of downloads: 1029