%0 Journal Article %T Cittaslow ideas as elements of building a territorial brand. A case study of Kalety %A Ponikowska, Katarzyna %J Public Management %V 2019 %R 10.4467/20843968ZP.19.008.10684 %N Issue 2 (46) %P 119-129 %K Cittaslow, territorial brand, sustainable development %@ 1896-0200 %D 2019 %U https://ejournals.eu/en/journal/zarzadzanie-publiczne/article/cittaslow-ideas-as-elements-of-building-a-territorial-brand-a-case-study-of-kalety %X The article covers the topic of implementing Cittaslow ideas into a territorial branding strategy. The study is based on a Kalety case study, the town located in a postindustrial Silesian area. The author presents main theoretical issues of place branding along with those connected with functioning of a Cittaslow network.