Fenomen wiodącej pozycji Google w branży wyszukiwania w ujęciu historycznym. Pośrednie czynniki sukcesu

Sabina  Baraniewicz

Titles

Abstract

Google, once a student project, now a real empire of the ICT (Information and Communication Technologies) industry. Its power Google has built on the commercialization of information and the access to it. Its trailblazing project – the search engine, has ensured it nearly monopolistic position on the search market. Google its success on this marketplace does not owe only to the creation of the very useful and functional information search tool; the influence on it has had many more indirect factors, which has foredoomed the fiasco of other offering the same product competitory corporations.

Keywords

Google, information, search engine, Internet, indirect success factors

information, search engine, Internet, indirect success factors, Google

References

Battelle J., Szukaj. Jak Google i konkurencja wywołali biznesową i kulturową rewolucję, Wydawnictwo Naukowe PWN, Warszawa 2006.

Brandt R.L., Potęga Google’a: poznaj sekrety Larry’ego i Sergeya, Znak, Kraków 2011.

Diamond J., Strzelby, zarazki, maszyny. Losy ludzkich społeczeństw, Prószyński i S-ka, Warszawa 2000.

Ippolita, The Dark Side of Google, Institute of Network Cultures, Amsterdam 2013.

Livingston J., Founders at Work: Stories of Startups’ Early Days, Apress, New York 2008.

Mendelson B.J., Social Media to ściema, Wydawnictwo Helion, Gliwice 2014.

Reppesgaard L., Imperium Google. Google zna Cię lepiej, niż sądzisz…, BC.edu, Warszawa 2009.

Suárez Sánchez-Ocaña A., Tajemnice Google’a. Wielki Brat ery informatycznej, Bellona, Warszawa 2013.

Źródła internetowe:

Allen R., What happens online in 60 seconds?, www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds.

Alta Vista, www.web.archive.org/web/19961022174810/http://www.altavista.com.

Ochrona konkurencji: Komisja kieruje do Google pisemne zgłoszenie zastrzeżeń w związku z systemem operacyjnym Android i aplikacjami mobilnymi, www.europa.eu/rapid/press-release_IP-16-1492_pl.htm.

Oremus W., Google’s Big Break, www.slate.com/articles/business/when_big_businesses_were_small/2013/10/google_s_big_break_how_bill_gross_goto_com_inspired_the_adwords_business.

Sherman Ch., Search Engine Birthdays, www.searchenginewatch.com/sew/news/2064538/search-engine-birthdays.

Information

Information: Media Management, 2017, Volume 5, Issue 2, pp. 79 - 88

DOI: https://doi.org/10.4467/23540214ZM.17.006.7295

Article type: Original article

Titles:

Polish:

Fenomen wiodącej pozycji Google w branży wyszukiwania w ujęciu historycznym. Pośrednie czynniki sukcesu

English:

The Phenomenon of the Google’s Leading Position on the Search Market in a Historical Approach. Indirect Success Factors

Authors

Sabina Baraniewicz

University of Opole, pl. Kopernika 11a, 45-040 Opole, Poland

Published at: 26.09.2017

Article status: Open

Licence: CC BY-NC-ND

Percentage share of authors:

Sabina Baraniewicz (Author) - 100%

Article corrections:

-

Publication languages:

Polish

View count: 1659

Number of downloads: 1823

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