Factors shaping the media industry in the digitization phase – literature analysis
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RIS BIB ENDNOTECzynniki kształtujące branżę medialną w fazie cyfryzacji – analiza publikacji naukowych
Publication date: 2023
Media Management, 2023, Volume 11, Issue 1, pp. 69-85
https://doi.org/10.4467/23540214ZM.23.005.19492Authors
Czynniki kształtujące branżę medialną w fazie cyfryzacji – analiza publikacji naukowych
The objective of the article is an attempt to identify the most important topics shaping the media industryin the second decade of the 21st century, which can be identified with the digitization phase in the development of the industry. The thematic analysis covered 591 publications that appeared in three leading scientific journals in the field of media management and media economics, i.e. “Journal of Media Economics”, “International Journal on Media Management” and “Journal of Media Business Studies”. The results of the conducted analysis were compared with the topics indicated by leading researchers in this area in leading publications defining media management and media economics, i.e. Handbook of Media Management and Economics. Differences can be observed between the topics indicated by experts as trends in the development of the industry and those dealt with by researchers publishing in scientific journals. This is important from the point of view of defining media management and media economics and further development of this field.
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Information: Media Management, 2023, Volume 11, Issue 1, pp. 69-85
Article type: Original article
Titles:
Czynniki kształtujące branżę medialną w fazie cyfryzacji – analiza publikacji naukowych
Factors shaping the media industry in the digitization phase – literature analysis
Kozminski University
ul. Jagiellońska 57/59, 03-301 Warszawa, Poland
Published at: 2023
Article status: Open
Licence: CC BY 4.0
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