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Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Publication date: 15.07.2015

Jagiellonian Journal of Management, Volume 1, Issue 1 (2015), pp. 7 - 21

https://doi.org/10.4467/2450114XJJM.15.001.3808

Authors

Małgorzata Budzanowska-Drzewiecka
The Jagiellonian University in Kraków, Institute of Economics, Finance and Management
https://orcid.org/0000-0001-6651-4037 Orcid
All publications →

Titles

Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Abstract

The article focuses on identifying shopping intention within e-commerce and m-commerce among Polish young consumers (aged 15−24 years) and personal factors (attitude and gender) which differentiate it. Based on surveys carried out among 383 students from Kraków, the authors collected data which were statistically analysed (ANOVA). The results show a greater propensity to make a purchase by young consumers in the context of e-commerce. The intention to do shopping online (e-commerce and m-commerce) is dependent on the attitude towards these channels. Gender, on the other hand, differentiates only variables related to e-commerce.

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Information

Information: Jagiellonian Journal of Management, Volume 1, Issue 1 (2015), pp. 7 - 21

Article type: Original article

Titles:

English:

Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Polish:
Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers

Authors

https://orcid.org/0000-0001-6651-4037

Małgorzata Budzanowska-Drzewiecka
The Jagiellonian University in Kraków, Institute of Economics, Finance and Management
https://orcid.org/0000-0001-6651-4037 Orcid
All publications →

The Jagiellonian University in Kraków, Institute of Economics, Finance and Management

Published at: 15.07.2015

Article status: Open

Licence: None

Percentage share of authors:

Małgorzata Budzanowska-Drzewiecka (Author) - 100%

Article corrections:

-

Publication languages:

English