Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers
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RIS BIB ENDNOTEIndividual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers
Publication date: 15.07.2015
Jagiellonian Journal of Management, Volume 1, Issue 1 (2015), pp. 7 - 21
https://doi.org/10.4467/2450114XJJM.15.001.3808Authors
Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers
The article focuses on identifying shopping intention within e-commerce and m-commerce among Polish young consumers (aged 15−24 years) and personal factors (attitude and gender) which differentiate it. Based on surveys carried out among 383 students from Kraków, the authors collected data which were statistically analysed (ANOVA). The results show a greater propensity to make a purchase by young consumers in the context of e-commerce. The intention to do shopping online (e-commerce and m-commerce) is dependent on the attitude towards these channels. Gender, on the other hand, differentiates only variables related to e-commerce.
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Information: Jagiellonian Journal of Management, Volume 1, Issue 1 (2015), pp. 7 - 21
Article type: Original article
Titles:
Individual determinants of propensity to make purchases as part of e-commerce and m-commerce in Polish young consumers
The Jagiellonian University in Kraków, Institute of Economics, Finance and Management
Published at: 15.07.2015
Article status: Open
Licence: None
Percentage share of authors:
Article corrections:
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EnglishView count: 2406
Number of downloads: 1432