Maciej Złowodzki

Far-reaching reallocations have taken place in the basic groups of employment in postindustrial countries. In the societies of knowledge-based economy, the office staff (the creation, processing, distribution and commercialization of information) constitutes the largest working group. It is expressed through the implementation of offices areas. Two European metropolises are leading the way in this regard: London and Paris (more than 50 million km² of office space). In recent years, an important change in the approach to the location and development of offices took place in the urbanized area of the French capital. Referring this issue to Polish cities, one should state that they lag back behind the metropolises of Western Europe.

Progress in the production, that is industrial and food products brought is driving of heaving the employment in basic groups. The developed countries are removing the, raw material, energy intensive and troublesome heavy industry from their area for the environment. They are developing economy based on the knowledge of which products are characteristic about the low material, but big contribution of technical thinks and innovations. The so-called service sector is being developed. These are a presence of these activities and a participation in global and domestic dividing up of work is deciding on economics, of development of cities and regions and about wealth of his residents. He is also affecting the changing image on the changing image on the spatial expression of cities.

The vast majority of industrial implementation does not show signs of efforts towards high aesthetic quality. However, in a changing market, an increasing number of companies are turning to reputable architects in the search for interesting and innovative projects. In terms of advertising, marketing and image building also via architecture. Studies show that a high number of companies producing wine in Central Europe now combine production with sales and advertising, and creates their image based on high quality modern architecture.