Krzysztof Kowalik

Governance today requires the activity of local government units in the building of functional communication with the environment of municipalities. The standard is the creation by local authorities websites and the use of information technology. The article presents the results of research on the use and functionality of some online tools used by commons of the Świętokrzyskie voivodeship. Compared the results of two periods – 2010 and 2015.
 

The dynamic development of Internet communication changes the environment in which the media function. This applies not only to publishers and private or public broadcasters, but also to local governments. In this environment, there are numerous press titles and electronic media whose administrators are presidents or mayors elected in direct elections. They create not only traditional media. Recognizing the opportunities offered by the Internet, they develop media allowing for a new type of content distribution through their own online services, applications, blogs and social networking sites. On the one hand, they should comply with the provisions resulting, for example, from press and copyright law, regarding radio and television broadcasters. On the other hand, municipalities are burdened with numerous obligations resulting from acts regulating the functioning of local governments. As a public institution, they are subject, among others, to the acts on access to public information and the re-use of public sector information. The author tries to show that the municipalities operate on the media market in special circumstances. Therefore, their existing positioning in the media system should be verified, especially as a result of the dynamic development of new media (blogs, social websites, so-called internet TV, etc.). For confirmation, the author presents the results of research and numerous examples confirming the  creation by local governments of a separate structure in the media system.