FAQ
Logo Uniwersytet Jagielloński w Krakowie

Behavioural Economics or Behavioural Strategies: What Came First? In Search of Behavioural Strategies Background

Data publikacji: 12.02.2018

International Journal of Contemporary Management, 2017, Numer 16(2), s. 201 - 233

https://doi.org/10.4467/24498939IJCM.17.016.7529

Autorzy

Katarzyna Piórkowska
Wrocław University of Economics and Business, Komandorska 118/120, 53-345 Wrocław (Poland)
Wszystkie publikacje autora →

Tytuły

Behavioural Economics or Behavioural Strategies: What Came First? In Search of Behavioural Strategies Background

Abstrakt

Tło badań. Rozważania zawarte w artykule dotyczą wpływu ekonomii behawioralnej na konstrukt „strategie behawioralne”. Główną intencją koncepcji strategii behawioralnych jest wyjaśnianie, w jaki sposób (poprzez jakie mechanizmy) zachowania menedżerów konstytuują zjawiska na poziomie organizacyjnym – zwłaszcza w odniesieniu do strategii organizacji. Z kolei ekonomia behawioralna (nowa i stara) zakorzeniona jest w osiągnięciach badawczych zarówno ekonomii, jak i psychologii (kognitywnej, społecznej i ekonomicznej). 
Cel badań. Celem artykułu jest próba uspójnienia kategorii będących przedmiotem rozważań ekonomii behawioralnej i koncepcji „strategie behawioralne” w warunkach niepewności kontekstu (otoczenia). Cel został zrealizowany poprzez odpowiedź na następujące pytania badawcze: (1) Jakie są cechy wspólne ekonomii behawioralnej i strategii behawioralnych? (2) Jaki jest wpływ ekonomii behawioralnej na koncepcję strategii behawioralnych? (3) Jakie są potencjalne powiązania pomiędzy konkretnymi zjawiskami ekonomii behawioralnej i zachowaniami menedżerskimi w warunkach niepewności? 
Metodologia. Ekstensywny przegląd literatury.
Kluczowe wnioski. Kluczowym wnioskiem wynikającym z podjętych rozważań nad ekonomią behawioralną i koncepcją strategii behawioralnych jest konstatacja, iż zjawiska będące domeną ekonomii behawioralnej konstytuują menedżerskie decyzje w warunkach niepewności – sformułowano konkretne implikacje i propozycje badawcze w tym obszarze. 

Bibliografia

Ajzen, I. (2002). Residual effects of past on later behavior: Habituation and reasoned action perspectives. Personality and Social Psychology Review,6, 107–122.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes,50, 179–211.

Ariely, D. (2009). Predictably Irrational: Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions. New York: NY Harper Collins.

Artinger, F., Petersen, M., Gigerenzer, G. & Weibler, J. (2015). Heuristics as adaptive decision strategies in management. Journal of Organizational Behavior, Published online in Wiley Online Library (wileyonlinelibrary.com), DOI: 10.1002/job.1950.

Babatunde, B.O. & Adebisi, A.O. (2012). Strategic environmental scanning and organization performance in a competitive business environment. Economic Insights – Trends and Challenges,LXIV (1), 24–34.

Bargh, J.A. (1997). The automaticity of everyday life. In: R.S. Wyer, Jr. (Ed.), The automaticity of everyday life: Advances in social cognition, Vol. 10, Mahwah, NJ: Erlbaum, pp. 1-61.

Barreto, I. (2010). Dynamic capabilities: A review of past research and an agenda for the future. Journal of Management,36, 256–280.

Berg, N. & Gigerenzer, G. (2010). As-if behavioural economics: neoclassical economics in disguise? History of Economic Ideas,18(1), 133–165.

Borgatti, S.P. & Foster, P.C. (2003). The network paradigm in organizational research: A review and typology, Journal of Management,29(6), 991–1013.

Brass, D.J., Galaskiewicz, J., Greve, H.R. & Tsai, W. (2004). Taking stock of networks and organizations: A multilevel perspective. Academy of Management Journal,47(6), 795–817.

Camerer, C.F. & Loewenstein, G. (2004). Behavioural economics: Past, present, future. In: C.F. Camerer, G. Loewenstein & M. Rabin (eds.), Advances in Behavioural Economics. Princeton, NY: Princeton University Press, 3–51.

Camerer, C.F., Loewenstein, G. & Rabin, M. (2004). Advances in behavioural economics. Princeton: Princeton University Press.

Cannon, A.R. & St. John, C.H. (2007). Measuring environmental complexity. A theoretical and empirical assessment. Organizational Research Methods, 10(2), 296–321.

Cingöz, A. & Akdogan, A.A. (2013). Strategic flexibility, environmental dynamism, and innovation performance: An empirical study. Procedia – Social and Behavioral Sciences,99, 582–589.

Cohen, J.L. & Dickens, W.T. (2002). The role of nature versus nurture in determining economic outcomes: a foundation for behavioural economics. American Economic Review,92(2), 335–338.

Coleman, J.S. (1990). Foundations of Social Theory. London: The Belknap Press of Harvard University Press, Cambridge, Mass.

Cyert, R. & March, J. (1963). A Behavioral Theory of the Firm. New York: Englewood Cliffs, Prentice Hall.

Damasio A.R. (1996), The Somatic Marker Hypothesis and the Possible Functions of the Prefrontal Cortex, Philosophical Transactions of the Royal Society of London, Series B, Biological Sciences, vol. 351 (1346), pp. 1413–1420.

De Martino, B., Kumaran, D., Seymour, B. & Dolan, R.J. (2006). Frames, biases and rational decision-making in the human brain. Science,313, 684–687.

Dess, G. & Beard, D. (1984). Dimensions of organizational task environments. Administrative Science Quarterly,29, 52–73.

Devlin, A. & Jacobs, M. (2013). The empty promise of behavioural antitrust. Harvard Journal of Law and Public Policy,37(3), 1010–1064.

Dow, S.C. (2013). Formalism, rationality, and evidence: the case of behavioural economics. Erasmus Journal for Philosophy and Economics,6(3), Winter (Special Issue), 26–43.

Driscoll, J.C. & Holden, S. (2014). Behavioural economics and macroeconomic models. Journal of Macroeconomics,43, 1–35.

Elster, J. (1982). The case for methodological individualism. Theory and Society,11(4), 453–482.

Ensley, M.D., Pearce, C.L. & Hmielski, K.M. (2006). The moderating effect of environmental dynamism on the relationship between entrepreneur leadership behavior and new venture performance. Journal of Business Venturing,21, 243–263.

Felin, T. & Foss, N. (2006). Individuals and organizations: Thoughts on a micro-foundations project for strategic management and Organizational Analysis. Research Methodology in Strategy and Management,3, 253–288.

Felin, T. & Foss, N. (2005). Strategic organization: A field in research of micro-foundations. Strategic Organization,3(4), 441–455.

Foss, N.J. (2010a). Bounded rationality and organizational economics. In: P. Klein & M. Sykuta (eds.), The Elgar companion to transaction cost economics. Cheltenham: Edward Elgar Publishing Limited.

Foss, N.J. (2010b). Micro-foundations for management research: What, why, and whither? Cuadernos de Economa y Direccion de la Empresa, 11–34.

Fiori, S. (2011). Forms of bounded rationality: The reception and redefinition of Herbert A. Simon’s perspective. Review of Political Economy,23(4), 587–612.

Fishbein, M. & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Manchester, Reading, MA: Addison-Wesley.

Frederick, S. (2002). Automated choice heuristics. In: T. Gilovich, D. Griffin (eds.), Heuristics and Biases: The Psychology of Intuitive Judgment. New York: Cambridge University Press.

Fuster, A., Laibson, D. & Mendel, B. (2010). Natural expectations and macroeconomic fluctuations. Journal of Economic Perspectives,24(4), 67–84.

Gavetti, G. (2012). Toward a behavioral theory of strategy. Organization Science,23(1), January–February, 67–285.

Gavetti, G. & Levinthal, D. (2000). Looking forward and looking backward: cognitive and experiential search. Administrative Science Quarterly,45, 113–137.

Gigerenzer, G. & Selten, R. (eds.) (2002). Rethinking Rationality, Bounded Rationality. The Adaptive Toolbox. Cambridge, MA: MIT Press.

Gigerenzer, G., Todd, P.M. & ABC Research Group (1999). Simple Heuristics That Make Us Smart. New York: Oxford University Press.

Gittelsohn, J. & Lee, K. (2013). Integrating educational, environmental, and behavioural economic strategies may improve the effectiveness of obesity interventions. Applied Economic Perspectives and Policy,35(1), 52–68.

Godfrey-Smith, P. (2001). Environmental complexity and the evolution of cognition. In: R. Sternberg & J. Kaufman (eds.), The Evolution of Intelligence. Lawrence Erlbaum Associates, 1–27.

Graybiel, A.M. (2008). Habits, rituals, and the evaluative brain. The Annual Review of Neuroscience,31, 359–387.

Greve, H.R. (2013). Microfoundations of management: Behavioral strategies and levels of rationality in organizational action. Academy of Management Perspectives,27(2), 103–119.

Guerras-Martin, L.Á., Madhok, A. & Montoro-Sánchez, Á. (2014). The evolution of strategic management research: Recent trends and current directions. Business Research Quarterly,17, 69–76.

Gulati, R., Nohria, N. & Zaheer, A. (2000). Strategic network. Strategic Management Journal,21(3), 203–215.

Hodgkinson, G. & Wright, G. (2002). Confronting strategic inertia in a top management team: Learning from failure. Organization Studies,23, 949–978.

Just, D.R. & Payne, C. (2009). Obesity: Can behavioural economics help? Annals of Behavioural Medicine,38, 47–55.

Kahneman, D. (2003). Maps of bounded rationality: Psychology for behavioural economics. The American Economic Review,93(5), 1449–1475.

Kahneman, D. & Frederick, S. (2002). Representativeness revisited: Attribute substitution in intuitive judgment. In: T. Gilovich & D.D Griffin (eds.), Heuristics and Biases: The Psychology of Intuitive Judgment. New York: Cambridge University Press, 49–81.

Kahneman, D. & Tversky, A. (eds.) (2000). Choices, Values and Frames. New York: Cambrige University Press and the Russell Sage Foundation.

Kahneman, D. & Tversky, A. (1979). Prospect theory: an analysis of decision under risk. Econometrica, 47(2), 263–291.

Kahneman, D. & Tversky, A. (1973). On the psychology of prediction. Psychological Review,80(4), 237–251.

Kahneman, D., Slovic, P. & Tversky, A. (eds.) (1982). Judgment under Uncertainty: Heuristics and Biases. New York: Cambridge University Press.

Kahneman, D., Knetsch, J. & Thaler, R. (1990). Experimental tests of the endowment effect and the coase theorem. Journal of Political Economy,98(6), 1325–1348.

Kahneman, D., Knetsch, J. & Thaler, R. (1991). The endowment effect, loss aversion, and status quo bias: Anomalies. Journal of Economic Perspectives, 5(1), 193–206.

Klein, G. (1998). Sources of Power: How People Make Decisions. Cambridge, MA: MIT Press.

Latham, G.P., Cummings, L.L. & Mitchell, T.R. (1981). Behavioral strategies to improve productivity. Organizational Dynamics,Winter, 5–23.

LeDoux J.E. (2000). Emotion Circuits in the Brain, Annual Review of Neuroscience, vol. 23, pp. 155–184.

Lewin, K. (1951). Field Theory in Social Science. New York: Harper.

Levinthal, D.A. (2011). A behavioral approach to Strategy – what’s the alternative? Strategic Management Journal,32, 1517–1523.

Levinthal, D.A. (2012). The behavioral theory of the firm: Assessment and Prospects. The Academy of Management Annals, 6(1), 1–40.

Loewenstein, G. & Adler, D. (1995). A bias in the prediction of tastes. The Economic Journal,105, 929–937.

Loewenstein, G., Read, D. & Baumeister R.F. (eds.) (2003). Decision: Economic and Psychological Perspectives on Intertemporal Choice. New York: Russell Sage Foundation.

March, J. & Simon, H. (1958). Organizations, 2nd ed. Cambridge: Blackwell.

March, J. (1978). Bounded rationality, ambiguity, and the engineering of choice. Bell Journal of Economics,9, 587–608.

McArthur, A.W. & Nystrom, P.C. (1991). Environmental dynamism, complexity, and munificence as moderators of strategy-performance relationships. Journal of Business Research,23(4), 349–361.

Meier, G., College, R.M. & Albrech, M.H. (2003). The persistence process: development of a stage model for goal-directed behavior. Journal of Leadership and Organizational Studies, 10(2), 43–54.

Miles, M.P., Covin, J.G. & Heeley, M.B. (2000). The relationship between environmental dynamism and small firm structure, strategy, and performance. Journal of Marketing Theory and Practice,8(2), 63–74.

Miles, R.E. & Snow, C.C. (1978). Organization Strategy, Structure and Process. New York: McGraw Hill.

Mitchell, T.R. & Wood, R.E. (1994). Managerial goal setting. The Journal of Leadership Studies, 1(2), 3–26.

Mullainathan, S. & Thaler, R. (2000). Behavioural Economics, NBER Working Paper 7948.

Nelson, R.R. & Winter, S.G. (1982). An Evolutionary Theory of Economic Change. Cambridge: Harvard University Press.

Neal, D.T., Wood, W. & Quinn J.M. (2006). Habits – a repeat performance. Association for Psychological Science, 15(4), 198–202.

Ommani, A.R. (2011). Strengths, weaknesses, opportunities and threats (SWOT) analysis for farming system businesses management: Case of wheat farmers of Shadervan District, Shoushtar Township, Iran. African Journal of Business Management,5(22), 9448–9454.

Ostrom, E. (1997). A behavioral approach to the rational choice theory of collective action. American Political Science Review,92(1), 1–22.

Piórkowska, K. (2014). Behavioral strategies as micro-foundations in strategic management. Global BusinessandEconomics Anthology,II, 356–361.

Piórkowska, K. (2017). Habits: Theoretical foundations and a conceptual framework on a managerial trap and chance. International Journal of Social, Behavioural, Educational, Economic, Business and Industrial Engineering,11(1), 94–101.

Powell, G.N. & Posner, P.Z. (1980). Managing change: Attitudes, targets, problems, and strategies. Group and Organization Studies,5(3), 310–323.

Powell, T.C., Lovallo, D. & Fox, C.R. (2011). Behavioral strategy. Strategic Management Journal,32, 1369–1386.

Qiu, T. (2008). Scanning for competitive intelligence: a managerial perspective. European Journal of Marketing,42(7/8), 814–835.

Rabbin, M. (1998). Psychology and economics. Journal of Economic Literature,36(1), 11–46.

Rubinson, J. (2010). What behavioural economics can teach marketing research? Journal of Advertising Research,June, 114–117.

Ruiz-Ortega, M.J., Parra-Requena, G., Rodrigo-Alarcón, J. & García-Villaverde, P.M., (2013). Environmental dynamism and entrepreneurial orientation. Journal of Organizational Change Management,26(3), 475–493.

Sent, E.-M. (2004). Behavioural economics: How psychology made its (limited) way back into economics. History of Political Economy,36(4), 735–760.

Sent, E.-M. (2003). The legacy of Herbert Simon in economic analysis, Journal of the History of Economic Thought, vol. 25(04), pp. 520-523.

Simon, H.A. (1955). A behavioural model of rational choice. Quarterly Journal of Economics,69(1), 99–118.

Simon, H.A. (1947). Administrative Behavior. New York: Macmillan.

Simon, H.A. (1979). Information processing models of cognition. Annual Review of Psychology,30, 363–396.

Simon, H.A. (1987). Making management decisions: The role of intuition and emotion. The Academy of Management Executive (1987–1989),1(1), 57–64.

Simon, H.A. (1957). Models of Man. New York: Wiley.

Slovic, P., Finucane, M., Peters, E. & MacGregor, D. (2002). The affect heuristic. In: T. Gilovich & D.D. Griffin (eds.), Heuristics and Biases: The Psychology of Intuitive Judgment. New York: Cambridge University Press.

Sobal, J. & Bisogni, C. (2009). Constructing food choice decisions. Annals of Behavioural Medicine,38 (Suppl. 1), S37–46.

Thaler, R. (1992). The Winner’s Curse. Paradoxes and Anomalies of Economic Life. Princeton: Princeton University Press.

Thaler, R. & Sunstein, C.R. (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. New Haven, GT: Yale University Press.

Thomas, A.S. & Ramaswamy, K. (1994). Matching managers to strategy: An investigation of performance implications and boundary conditions. Australian Journal of Management,19(1), 73–93.

Todd, P. & Gigerenzer, G. (2003). Bounding rationality to the world. Journal of Economic Psychology,24, 143–165.

Tversky, A. & Kahneman, D. (1974). Judgment under uncertainty: heuristics and biases. Science. New Series,185, 4157, 1124–1131.

Tversky, A. & Kahneman, D. (1981). The framing of decisions and the psychology of choice. Science,211(4481), 453–458.

Tversky, A. & Kahneman, D. (1986). Rational choice and the framing of decisions. Journal of Business,59(4), S251–278.

Tversky, A. & Kahneman, D. (1987). Rational choice and the framing of decisions. In: R.M. Hogarth & M.W. Reder (eds.), Rational Choice: The Contrast between Economics and Psychology. Chicago: University of Chicago Press, 67–94.

Tversky, A. & Kahneman, D. (1991). Loss aversion in riskless choice: A reference-
-dependent model. Quarterly Journal of Economics,106(4), 1039–1061.

Tversky, A. & Kahneman, D. (1992). Advances in prospect theory: Cumulative representation of uncertainty. Journal of Risk and Uncertainty,5(4), 297–323.

Venkatraman, N. (1989). The concept of fit in strategy research: Toward verbal and statistical correspondence. Academy of Management Review,14, 423–444.

Weick, K.E. (1987). Organizational culture and high reliability. California Management Review,29(2), 112–127.

Williamson, O. (1975). Markets and Hierarchies. NewYork: Free Press.

Williamson, O. (1985). The Economic Institutions of Capitalism. New York: Free Press.

Williamson, O. (1993). Opportunism and its critics. Managerial and Decision Economics,14, 97–107.

Williamson, O. (1998). Human Actors and Economic Organization. Paper for the 1998 Paris ISNIE conference.

Zajonc R.B. (1998). Emotions. In: D.T. Gilbert, S.T. Fiske, G. Lindzey (Eds.), The Handbook of Social Psychology, 4, vol. 2, Boston: McGraw-Hill, pp. 591–632.

Informacje

Informacje: International Journal of Contemporary Management, 2017, Numer 16(2), s. 201 - 233

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Behavioural Economics or Behavioural Strategies: What Came First? In Search of Behavioural Strategies Background

Angielski:

Behavioural Economics or Behavioural Strategies: What Came First? In Search of Behavioural Strategies Background

Autorzy

Wrocław University of Economics and Business, Komandorska 118/120, 53-345 Wrocław (Poland)

Publikacja: 12.02.2018

Status artykułu: Otwarte __T_UNLOCK

Licencja: CC BY-NC-ND  ikona licencji

Udział procentowy autorów:

Katarzyna Piórkowska (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Angielski