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Wykorzystanie internetu i nowoczesnych technologii komunikowania w event marketingu

Publication date: 04.12.2015

Media Research Issues, 2015, Volume 58, Issue 3 (223), pp. 717 - 728

https://doi.org/10.4467/2299-6362PZ.15.048.4250

Authors

Anna Kalinowska-Żeleźnik
University of Gdańsk
ul. Bażyńskiego 1a 80-952 Gdańsk, Poland
https://orcid.org/0000-0003-1356-0077 Orcid
All publications →

Titles

Wykorzystanie internetu i nowoczesnych technologii komunikowania w event marketingu

Abstract

The use of the Internet and of the modern communication technologies in the event marketing

The event marketing is an important tool of marketing communication. Its effectiveness nowadays depends on the professional prowess of the event organizers, and on their skillful use of the Internet and modern communication technologies. The purpose of this article is to analyze the applicability of the Internet and modern communication technologies in the process of the organization of selected types of events, and its exemplification in the area of marketing communication. The areas of the use of the event marketing in marketing communication are thus identified, as well as the elements of “meeting planning” method, which is an effective tool that supports professional event organizers. Then specific types of events, and the ways of using the Internet and modern communication technologies in the process of their organization are presented.

References


Information

Information: Media Research Issues, 2015, Volume 58, Issue 3 (223), pp. 717 - 728

Article type: Original article

Titles:

Polish:

Wykorzystanie internetu i nowoczesnych technologii komunikowania w event marketingu

English:

The use of the Internet and of the modern communication technologies in the event marketing

Authors

https://orcid.org/0000-0003-1356-0077

Anna Kalinowska-Żeleźnik
University of Gdańsk
ul. Bażyńskiego 1a 80-952 Gdańsk, Poland
https://orcid.org/0000-0003-1356-0077 Orcid
All publications →

University of Gdańsk
ul. Bażyńskiego 1a 80-952 Gdańsk, Poland

Published at: 04.12.2015

Article status: Open

Licence: None

Percentage share of authors:

Anna Kalinowska-Żeleźnik (Author) - 100%

Article corrections:

-

Publication languages:

Polish