Sfera publiczna i praktyka zarządzania mediami na przykładzie portalu internetowego

Joanna Szpyt-Wiktorowska; Maciej  Wiktorowski

Titles

Abstract

Public sphere and the practice of managing the media company – case study of the news outlet. Popularizations of algorithms and technical progress in data processing of media distribution channels, such as search engines and social networks are challenging the media mangers with new responsibilities in shaping the public opinion. Following chapter discusses the problems that media managers are facing by ensuring equal, open access to news all interested in public debate and the way that socially important affairs exists in modern public opinion. The chapter is a case study of internet news outlet describing internal policies regulating freedom of participation in the debate by commenting the media content. Authors are sharing their reflections on the

influence of technologies on the condition of public sphere and media organizations, point

the open questions and potential directions of future research.

Public sphere and the practice of managing the media company – case study of the news outlet. Popularizations of algorithms and technical progress in data processing of media distribution channels, such as search engines and social networks are challenging the media mangers with new responsibilities in shaping the public opinion. Following chapter discusses the problems that media managers are facing by ensuring equal, open access to news all interested in public debate and the way that socially important affairs exists in modern public opinion. The chapter is a case study of internet news outlet describing internal policies regulating freedom of participation in the debate by commenting the media content. Authors are sharing their reflections on the

influence of technologies on the condition of public sphere and media organizations, point

the open questions and potential directions of future research.

Keywords

public sphere, media organizations, management, data, algorithms, filter bubble, personalization, social networks, search engine, content, information

References

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Information

Information: Media Research Issues, 2018, Volume 61, Issue 1 (233), pp. 81-95

DOI: https://doi.org/10.4467/22996362PZ.18.006.8716

Article type: Original article

Titles:

Polish:

Sfera publiczna i praktyka zarządzania mediami na przykładzie portalu internetowego

English:

Sfera publiczna i praktyka zarządzania mediami na przykładzie portalu internetowego

Authors

Joanna Szpyt-Wiktorowska

Institute of Journalism and Social Communication of the Jagiellonian University
Poland

Maciej Wiktorowski

Jagiellonian University in Kraków, Gołębia 24, 31-007 Kraków, Poland

Published at: 28.09.2018

Article status: Open

Licence: CC BY-NC-ND

Percentage share of authors:

Joanna Szpyt-Wiktorowska (Author) - 50%

Maciej Wiktorowski (Author) - 50%

Article corrections:

-

Publication languages:

Polish

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