FAQ
logo of Jagiellonian University in Krakow

PŁOMYK (FLAME) VS. MODERN MAGAZINES. THE SKETCH OF A CONTENT ANALYSIS STUDY

Publication date: 14.12.2012

Media Research Issues, 2012, Volume 55, Issue 4 (212), pp. 116 - 133

https://doi.org/10.4467/2299-6362PZ.12.013.0716

Authors

Wojciech Kajtoch
Institute of Journalism and Social Communication of the Jagiellonian University, prof. Stanisława Łojasiewicza 4 30-348 Kraków
https://orcid.org/0000-0003-3000-2384 Orcid
All publications →

Titles

Płomyk a czasopisma współczesne. Projekt studium z językowej analizy zawartości

Abstract

PŁOMYK (FLAME) VS. MODERN MAGAZINES. THE SKETCH OF A CONTENT ANALYSIS STUDY
In this article, the author compares rank-ordered lists of nouns derived from three text corpora: from YA weekly Płomyk (Flame; six issues from the mid-1930s), from Świat Młodych (Youth’s World; six issues from the mid-1970s) and from modern YA magazines such as Bravo or Popcorn. Analysing these lists, one comes to a conclusion that, taking into consideration the main themes as well as presented values, family model and life ideals, a periodical from the mid-1970s is more similar to prewar Płomyk than to contemporary magazines for teenagers. Given this, the author states that educational strategies in the Communist and prewar times were much alike, whereas the strategies characteristic for the present era are totally different. The accuracy of this hypothesis should be verified in a more detailed research.

References


Information

Information: Media Research Issues, 2012, Volume 55, Issue 4 (212), pp. 116 - 133

Article type: Original article

Titles:

Polish: Płomyk a czasopisma współczesne. Projekt studium z językowej analizy zawartości
English: PŁOMYK (FLAME) VS. MODERN MAGAZINES. THE SKETCH OF A CONTENT ANALYSIS STUDY

Authors

https://orcid.org/0000-0003-3000-2384

Wojciech Kajtoch
Institute of Journalism and Social Communication of the Jagiellonian University, prof. Stanisława Łojasiewicza 4 30-348 Kraków
https://orcid.org/0000-0003-3000-2384 Orcid
All publications →

Institute of Journalism and Social Communication of the Jagiellonian University, prof. Stanisława Łojasiewicza 4 30-348 Kraków

Published at: 14.12.2012

Article status: Open

Licence: None

Percentage share of authors:

Wojciech Kajtoch (Author) - 100%

Article corrections:

-

Publication languages:

English