%0 Journal Article
%T PŁOMYK (FLAME) VS. MODERN MAGAZINES. THE SKETCH OF A CONTENT ANALYSIS STUDY
%A Kajtoch, Wojciech
%J Media Research Issues
%V 2012
%R 10.4467/2299-6362PZ.12.013.0716
%N Volume 55, Issue 4 (212)
%P 116-133
%K content analysis, Polish magazines for teenagers
%@ 0555-0025
%D 2012
%U https://ejournals.eu/en/journal/zeszyty-prasoznawcze/article/plomyk-a-czasopisma-wspolczesne-projekt-studium-z-jezykowej-analizy-zawartosci
%X 
	PŁOMYK (FLAME) VS. MODERN MAGAZINES. THE SKETCH OF A CONTENT ANALYSIS STUDY
	In this article, the author compares rank-ordered lists of nouns derived from three text corpora: from YA weekly Płomyk (Flame; six issues from the mid-1930s), from Świat Młodych (Youth’s World; six issues from the mid-1970s) and from modern YA magazines such as Bravo or Popcorn. Analysing these lists, one comes to a conclusion that, taking into consideration the main themes as well as presented values, family model and life ideals, a periodical from the mid-1970s is more similar to prewar Płomyk than to contemporary magazines for teenagers. Given this, the author states that educational strategies in the Communist and prewar times were much alike, whereas the strategies characteristic for the present era are totally different. The accuracy of this hypothesis should be verified in a more detailed research.