FAQ
logo of Jagiellonian University in Krakow

Komunikowanie lokalne wobec nowych możliwości i oczekiwań. Prasa drukowana czy elektroniczna?

Publication date: 10.09.2014

Media Research Issues, 2014, Volume 57, Issue 1 (217), pp. 22 - 42

https://doi.org/10.4467/2299-6362PZ.14.002.2137

Authors

Jolanta Kępa-Mętrak
The Jan Kochanowski University in Kielce
ul. Stefana Żeromskiego 5, Kielce, Poland
https://orcid.org/0000-0002-8368-5134 Orcid
All publications →

Titles

Komunikowanie lokalne wobec nowych możliwości i oczekiwań. Prasa drukowana czy elektroniczna?

Abstract

apart from TV digitization the Internet and local press have been the most important events in the Polish media in the recent years. The former has been developing very intensively, the latter, which exists in the traditional form, for many years has been said to be bound to fall due to the Internet itself. But it is still doing quite well and has more and more in common with the Internet. Local communication as well as regional or national ones seem to be exceeding the limited territorial environment more and more and getting transferred to the global network with better and better results. Many publishers offer subscriptions and e-copy sales releases. On the other hand, the local printed press has still priority over the virtual media in many communities. These are the theses which the author tries to prove through the analysis of the selected local newspapers. Among them there are both local weeklies-the best-selling in the country, and short-run periodicals, especially popular in smaller towns and villages. Some of them are still very traditional and they use paper as the only carrier transfer. It mainly concerns the press of a very small range. One can clearly observe that the smaller the community, the greater the role of the traditional print media. However, it is difficult to notice the relationship between the time of launching the new titles and their form. The recent ones are not necessarily the most multimedia ones.

References


Information

Information: Media Research Issues, 2014, Volume 57, Issue 1 (217), pp. 22 - 42

Article type: Original article

Titles:

Polish:

Komunikowanie lokalne wobec nowych możliwości i oczekiwań. Prasa drukowana czy elektroniczna?

English:

Local communication facing new opportunities and expectations.The printed or electronic press?

Authors

https://orcid.org/0000-0002-8368-5134

Jolanta Kępa-Mętrak
The Jan Kochanowski University in Kielce
ul. Stefana Żeromskiego 5, Kielce, Poland
https://orcid.org/0000-0002-8368-5134 Orcid
All publications →

The Jan Kochanowski University in Kielce
ul. Stefana Żeromskiego 5, Kielce, Poland

Published at: 10.09.2014

Article status: Open

Licence: None

Percentage share of authors:

Jolanta Kępa-Mętrak (Author) - 100%

Article corrections:

-

Publication languages:

Polish