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Zarządzanie umysłem mitycznym

Publication date: 30.06.2022

Culture Management, 2022, Volume 23, Issue 2, pp. 111 - 131

https://doi.org/10.4467/20843976ZK.22.008.16162

Authors

Maciej Czeremski
Institute for the Study of Religions, Jagiellonian University, Grodzka 52 31-044 Kraków
https://orcid.org/0000-0003-4906-2045 Orcid
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Titles

Zarządzanie umysłem mitycznym

Abstract

Managing the Mythical Mind

The aim of the article is to consider whether the mental mechanisms essential for the functioning of a myth, used effectively for many years in culture-creating activities (especially in the area of art and entertainment), can also be applied to the processes of cultural management. The hypothesis of such a possibility is based on the belief that the same properties of human cognitive architecture that account for the popularity of the form of myth are (or can be) used to shape specific attitudes and actions. In particular, this applies to such properties of myth as narrative communication, fiction, worldview referencing, concepts of agency, as well as counterintuitive imagery and primary metaphors. The article is a theoretical study based on a review of literature in the field of the theory of myth and cognitive science, discussing the perspective of the application of findings made at the intersection of these two domains in management theory and practice as well as potential empirical research in this area.

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Information

Information: Culture Management, 2022, Volume 23, Issue 2, pp. 111 - 131

Article type: Original article

Titles:

Polish:

Zarządzanie umysłem mitycznym

English:

Managing the Mythical Mind

Authors

https://orcid.org/0000-0003-4906-2045

Maciej Czeremski
Institute for the Study of Religions, Jagiellonian University, Grodzka 52 31-044 Kraków
https://orcid.org/0000-0003-4906-2045 Orcid
All publications →

Institute for the Study of Religions, Jagiellonian University, Grodzka 52 31-044 Kraków

Published at: 30.06.2022

Received at: 06.04.2022

Accepted at: 25.06.2022

Article status: Open

Licence: CC BY  licence icon

Percentage share of authors:

Maciej Czeremski (Author) - 100%

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Publication languages:

Polish

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<p> Managing the Mythical Mind</p>