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Wybrane aspekty zarządzania mediami

Publication date: 01.06.2013

Culture Management, 2011, Volume 12, Issue 1, pp. 15 - 26

https://doi.org/10.4467/20843976ZK.11.002.0125

Authors

Bogusław Nierenberg
Jagiellonian University in Kraków, Gołębia 24, 31-007 Kraków, Poland
https://orcid.org/0000-0002-2178-2406 Orcid
All publications →

Titles

Wybrane aspekty zarządzania mediami

Abstract

Selected aspects of media management

Media management is a relatively new area of research. These are merely the beginnings of relevant methodologies and research tools. The article entitled Selected Aspects of Media Management constitutes an overview of current accomplishments within this area all over the world and in Poland as well. It also stands for an indicator of theoretical concepts that refer to media management. According to the author of this article, the system approach which pertains to media management seems to be one of the most useful within the scope of scientific recognition of this research area.

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Information

Information: Culture Management, 2011, Volume 12, Issue 1, pp. 15 - 26

Article type: Original article

Titles:

Polish:

Wybrane aspekty zarządzania mediami

English:

Selected aspects of media management

Authors

https://orcid.org/0000-0002-2178-2406

Bogusław Nierenberg
Jagiellonian University in Kraków, Gołębia 24, 31-007 Kraków, Poland
https://orcid.org/0000-0002-2178-2406 Orcid
All publications →

Jagiellonian University in Kraków, Gołębia 24, 31-007 Kraków, Poland

Published at: 01.06.2013

Article status: Open

Licence: None

Percentage share of authors:

Bogusław Nierenberg (Author) - 100%

Article corrections:

-

Publication languages:

Polish

View count: 2629

Number of downloads: 1429

<p> Selected aspects of media management</p>