Assessment Of Informal Sources Of Information On The Internet When Making Purchasing Decisions By Young Consumers
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RIS BIB ENDNOTEOcena nieformalnych źródeł informacji w Internecie przy podejmowaniu decyzji zakupowych przez młodych konsumentów
Publication date: 12.06.2015
Culture Management, 2015, Volume 16, Issue 3, pp. 253 - 273
https://doi.org/10.4467/20843976ZK.15.016.3592Authors
Ocena nieformalnych źródeł informacji w Internecie przy podejmowaniu decyzji zakupowych przez młodych konsumentów
Assessment of Informal Sources of Information on The Internet When Making Purchasing Decisions by Young Consumers
The study presents the results of a research aimed to determine the assessment of informal sources of information on the Internet by young consumers (aged 15 to 24 years). The swomystematization of literature regarding the search for information made it possible to identify the variables which were used as evaluation factors. The research shows that gender, the extent of the use of the Internet to search for information in the process of purchasing, and the prior use of informal sources diversify this assessment. This, however, is connected with the impact of a particular source on purchasing decisions.
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Information: Culture Management, 2015, Volume 16, Issue 3, pp. 253 - 273
Article type: Original article
Titles:
Ocena nieformalnych źródeł informacji w Internecie przy podejmowaniu decyzji zakupowych przez młodych konsumentów
Assessment Of Informal Sources Of Information On The Internet When Making Purchasing Decisions By Young Consumers
The Jagiellonian University in Kraków, Institute of Economics, Finance and Management
Published at: 12.06.2015
Article status: Open
Licence: None
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