TY - JOUR
TI - Assessment Of Informal Sources Of Information On The Internet When Making Purchasing Decisions By Young Consumers
AU - Budzanowska-Drzewiecka, Małgorzata
TI - Assessment Of Informal Sources Of Information On The Internet When Making Purchasing Decisions By Young Consumers
AB - 
	Assessment of Informal Sources of Information on The Internet When Making Purchasing Decisions by Young Consumers

	The study presents the results of a research aimed to determine the assessment of informal sources of information on the Internet by young consumers (aged 15 to 24 years). The swomystematization of literature regarding the search for information made it possible to identify the variables which were used as evaluation factors. The research shows that gender, the extent of the use of the Internet to search for information in the process of purchasing, and the prior use of informal sources diversify this assessment. This, however, is connected with the impact of a particular source on purchasing decisions.
	 
VL - 2015
IS - Volume 16, Issue 3
PY - 2015
SN - 1896-8201
C1 - 2084-3976
SP - 253
EP - 273
DO - 10.4467/20843976ZK.15.016.3592
UR - https://ejournals.eu/en/journal/zarzadzanie-w-kulturze/article/ocena-nieformalnych-zrodel-informacji-w-internecie-przy-podejmowaniu-decyzji-zakupowych-przez-mlodych-konsumentow
KW - eWOM
KW - young consumers
KW - informal sources of information
KW - consumer search for information
KW - source credibilityeWOM
KW - source credibility