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Zmiany strategii konkurowania podmiotów rynku transportu lotniczego w warunkach globalizacji

Publication date: 05.12.2016

International Business and Global Economy, 2016, Volume 35/2 , pp. 420 - 431

https://doi.org/10.4467/23539496IB.16.074.5655

Authors

Aleksandra Koźlak
Faculty of Economics, University of Gdansk, Sopot, Poland
https://orcid.org/0000-0003-4127-6911 Orcid
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Titles

Zmiany strategii konkurowania podmiotów rynku transportu lotniczego w warunkach globalizacji

Abstract

The article discusses the changes in the competition strategies of entities in the air transport market in recent decades. The subject of the analysis is cooperation between air carriers and between carriers and airports. The aim of this article is to prove that many changes which have taken place in the supply of air transport services were a response to globalization. Such a change is especially visible in the tendency to consolidate the supply side of the air transport market or in the increasing importance of cooperative competition strategy. In a global competition, the dominant position in the market of passenger air transport can be gained only by entities able to implement suitable strategies of competition. The article argues that such a strategy must allow for achieving a competitive advantage, a higher level of economic efficiency and effective takeover of demand. This, in turn, is enabled by entering strategic alliances and undertaking cooperative agreements with other entities in the air transport market.

References


Information

Information: International Business and Global Economy, 2016, Volume 35/2 , pp. 420 - 431

Article type: Original article

Titles:

Polish:

Zmiany strategii konkurowania podmiotów rynku transportu lotniczego w warunkach globalizacji

English:

Changes in the competition strategies of entities
in the air transport market under globalisation

Authors

https://orcid.org/0000-0003-4127-6911

Aleksandra Koźlak
Faculty of Economics, University of Gdansk, Sopot, Poland
https://orcid.org/0000-0003-4127-6911 Orcid
All publications →

Faculty of Economics, University of Gdansk, Sopot, Poland

Published at: 05.12.2016

Article status: Open

Licence: None

Percentage share of authors:

Aleksandra Koźlak (Author) - 100%

Article corrections:

-

Publication languages:

Polish