Changes in the competition strategies of entities
in the air transport market under globalisation
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RIS BIB ENDNOTEZmiany strategii konkurowania podmiotów rynku transportu lotniczego w warunkach globalizacji
Publication date: 05.12.2016
International Business and Global Economy, 2016, Volume 35/2 , pp. 420 - 431
https://doi.org/10.4467/23539496IB.16.074.5655Authors
Zmiany strategii konkurowania podmiotów rynku transportu lotniczego w warunkach globalizacji
The article discusses the changes in the competition strategies of entities in the air transport market in recent decades. The subject of the analysis is cooperation between air carriers and between carriers and airports. The aim of this article is to prove that many changes which have taken place in the supply of air transport services were a response to globalization. Such a change is especially visible in the tendency to consolidate the supply side of the air transport market or in the increasing importance of cooperative competition strategy. In a global competition, the dominant position in the market of passenger air transport can be gained only by entities able to implement suitable strategies of competition. The article argues that such a strategy must allow for achieving a competitive advantage, a higher level of economic efficiency and effective takeover of demand. This, in turn, is enabled by entering strategic alliances and undertaking cooperative agreements with other entities in the air transport market.
Information: International Business and Global Economy, 2016, Volume 35/2 , pp. 420 - 431
Article type: Original article
Titles:
Zmiany strategii konkurowania podmiotów rynku transportu lotniczego w warunkach globalizacji
Changes in the competition strategies of entities
in the air transport market under globalisation
Faculty of Economics, University of Gdansk, Sopot, Poland
Published at: 05.12.2016
Article status: Open
Licence: None
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Article corrections:
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PolishView count: 1501
Number of downloads: 922