TY - JOUR
TI - Changes in the competition strategies of entities
	in the air transport market under globalisation
AU - Koźlak, Aleksandra
TI - Changes in the competition strategies of entities
	in the air transport market under globalisation
AB - 
	The article discusses the changes in the competition strategies of entities in the air transport market in recent decades. The subject of the analysis is cooperation between air carriers and between carriers and airports. The aim of this article is to prove that many changes which have taken place in the supply of air transport services were a response to globalization. Such a change is especially visible in the tendency to consolidate the supply side of the air transport market or in the increasing importance of cooperative competition strategy. In a global competition, the dominant position in the market of passenger air transport can be gained only by entities able to implement suitable strategies of competition. The article argues that such a strategy must allow for achieving a competitive advantage, a higher level of economic efficiency and effective takeover of demand. This, in turn, is enabled by entering strategic alliances and undertaking cooperative agreements with other entities in the air transport market.
VL - 2016
IS - Volume 35/2
PY - 2016
SN - 2300-6102
C1 - 2353-9496
SP - 420
EP - 431
DO - 10.4467/23539496IB.16.074.5655
UR - https://ejournals.eu/en/journal/ibage/article/zmiany-strategii-konkurowania-podmiotow-rynku-transportu-lotniczego-w-warunkach-globalizacji
KW - air transport
KW - airlines
KW - airports
KW - globalisation
KW - strategic alliances