An observation of the market in the recent decades shows a definitely growing need for internationalisation of enterprises in the international arena. This is a consequence of the increasing globalisation of markets and competition, which is forcing companies to seek new buyers outside of their home country. The article contains the results of an empirical research conducted in the second half of 2015 in the Greater Poland region as part of the research project ‘Competitive strategies of enterprises of the food sector in the Greater Poland region in the era of globalisation’. The aim of this study is to identify the type of international orientation and forms of internationalisation of the companies analysed. Theoretical implications have been based on literature studies and subjected to empirical evaluation in the course of a questionnaire survey.

An observation of the market in the recent decades shows a definitely growing need for internationalisation of enterprises in the international arena. This is a consequence of the increasing globalisation of markets and competition, which is forcing companies to seek new buyers outside of their home country. The article contains the results of an empirical research conducted in the second half of 2015 in the Greater Poland region as part of the research project ‘Competitive strategies of enterprises of the food sector in the Greater Poland region in the era of globalisation’. The aim of this study is to identify the type of international orientation and forms of internationalisation of the companies analysed. Theoretical implications have been based on literature studies and subjected to empirical evaluation in the course of a questionnaire survey.