Maciej Dębski
International Journal of Contemporary Management, Issue 12(1), 2013, pp. 41 - 50
During the ongoing financial crisis significant changes in tourist demand can be observed. As a result, it has become very important for particular destinations to look for competitive advantages in order to prevent adverse events. Destination branding is an important area in terms of competition, while quality which is its essential element is not easy to define. The paper attempts to answer two key questions: What factors determine the quality of such a product as a destination? Is it worth concentrating on the high quality of the destination during an economic crisis? As presented in the theoretical part, and further confirmed by empirical results, the key to the development of the quality of the destination is its infrastructure. That is an important conclusion because it is an area that is easier to manage than the attractiveness of a destination. Accordingly, it is also easier to create it in an economic crisis. Additionally, as research shows, almost all respondents indicated that quality can be an important tool in preventing adverse events.
Maciej Dębski
Public Management, Issue 3 (35), 2016, pp. 237 - 247
https://doi.org/10.4467/20843968ZP.17.019.5521The aim of the paper is to present the specificity of quality as a competitiveness tool in higher education sector. Moreover author tests hypotheses, assuming growing importance of quality in the management of the university. Article’s objective has been achieved through the study of literature and interviews, which were conducted with 16 persons responsible for the management of the education process in different universities.
Maciej Dębski
International Journal of Contemporary Management, Issue 14(4), 2015, pp. 111 - 129
https://doi.org/10.4467/24498939IJCM.15.013.4492Background. In the literature there is a shortage of studies devoted to the use of regions’ attractiveness in the marketing communication of hotels. This paper addresses the above mentioned issue. Based on survey results it can be concluded that a region’s attractiveness plays a major role in the choice of a destination and the ability to use it can enhance the competitiveness of accommodation facilities.
Research aims. The objective of the paper was to investigate the importance of the region and its attractiveness to purchase decisions made by hotel customers, thus assessing the potential of the use of a region’s tourism attractiveness as a promotional element for hotels.
Methodology. The empirical section of the paper presents the findings of a survey carried out with the use of a questionnaire in the PAPI format. The research procedure was group-based in character and was conducted by trained moderators. The research covered 237 potential hotel customers – students from Poland, Ukraine and Austria.
Key findings. The respondents indicated the great importance of the region’s attractions and the quality of accommodation facilities when making their travel decisions. Moreover, they stressed the significant, though not key, impact of regional assets on decisions to select a particular accommodation facility. The findings suggest the need to better exploit the attractiveness of the surrounding area in marketing materials designed to stimulate the demand for hotel services.