The aim of the article is to analyse the representation of Rama in Indian commercial cinema and to identify its social impact. In mythological films, Rama is presented as a ruler and as a protector of dharma (eternal moral law and the main principle of social order). Because of their specific form, mythological films allow spectators to contemplate the image of Rama and to commune with the god. In turn, films which put Ramayana’s story in a present-day context present Rama as a modern-day hero. Rama is no longer depicted as a god, but as a man or a super hero. His image is more human and more attractive, which in consequence satisfies the audience and its needs.
