The aim of this article is to thoroughly examine the impact of recruitment managementand selection processes in organizational culture and service standards of the local government units, with a particular focus on the county offices. These processes play a crucial role in shaping a strong organizational culture that supports achieving the organization’s mission and strategic goals. Studies on organizational culture in the county offices indicate that employees who are well-aligned with organizational values and norms exhibit higher levels of engagement, greater job satisfaction, and better performance in terms of customer service quality. Therefore, managing recruitment and selection processes in local government units should be considered a strategic element of human resource management. This article presents an analysis of the literature on management of organizational culture and the results of empirical research conducted in a selected local government unit. This research included analysis of the internal documents and surveys conducted among employees, aimed at assessing the impact of recruitment and selection processes on organizational culture and customer service quality. The research findings confirm that properly managed recruitment and selection processes are crucial for building a strong organizational culture and improving customer service standards. They also highlight the importance of investing in human resource development and the necessity of continuously monitoring and adapting management strategies to the changing conditions and needs of the organization.