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RIS BIB ENDNOTETheatre Talks – Audience Development in Three Perspectives: Marketing, Cultural Policy and Theatrical Communication
Data publikacji: 24.10.2019
Zarządzanie w Kulturze, 2019, Tom 20, Numer 3, s. 397 - 409
https://doi.org/10.4467/20843976ZK.19.023.11129Autorzy
Theatre Talks emerged as an audience reception research method in Sweden. In this article I describe the evolution of the method and put it into practical perspectives. At first, Theatre Talks provided extensive insights into the experiences of Stockholm theatre audiences in the 1980s. Those results inspired the inventor of the method, Willmar Sauter, to develop a theatre communications model, which changed the academic discourse on the theatrical communication process. In Australia, Rebecca Scollen successfully applied the method for an audience development projects aimed at non-attenders. In Denmark, Louise Ejgod Hansen noticed that Theatre Talks might access a democratic potential of theatre. All of these effective applications of the method inspired me to look at Theatre Talks as an audience development tool from three combinatory perspectives: (1) marketing – its potential for increased ticket sales and changing the behaviour of the customers, (2) cultural policy – for higher diversity and participation in theatre, and (3) theatrical communication – for improved understanding and better satisfaction from participation in the performance.
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Informacje: Zarządzanie w Kulturze, 2019, Tom 20, Numer 3, s. 397 - 409
Typ artykułu: Oryginalny artykuł naukowy
Tytuły:
Theatre Talks – Audience Development in Three Perspectives: Marketing, Cultural Policy and Theatrical Communication
Stockholm University, Sztokholm, Szwecja
Uniwersytet Łódzki, Polska, ul. Narutowicza 65, 90-131 Łódź
Publikacja: 24.10.2019
Status artykułu: Otwarte
Licencja: CC BY-NC-ND
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