This article provides the basic concepts of media management looking into the historical background and contemporary concepts of specific media management. The Author has considered media management in wider (social, political and economic phenomena) and narrower terms, that relates only to management in media companies. The study of these issues is difficult, because it requires the creation of a specific concep-tual apparatus and appropriate research tools.

This article provides the basic concepts of media management looking into the historical background and contemporary concepts of specific media management. The Author has considered media management in wider (social, political and economic phenomena) and narrower terms, that relates only to management in media companies. The study of these issues is difficult, because it requires the creation of a specific concep-tual apparatus and appropriate research tools.