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Using the Internet to Improve the Efficiency of the Social Enterprise Business Model

Data publikacji: 19.09.2023

International Journal of Contemporary Management, 2020, Numer 19 (3), s. 7 - 22

https://doi.org/10.4467/24498939IJCM.20.008.13150

Autorzy

Małgorzata Kurleto
Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków
https://orcid.org/0000-0002-5616-4202 Orcid
Wszystkie publikacje autora →

Tytuły

Using the Internet to Improve the Efficiency of the Social Enterprise Business Model

Abstrakt

Background. Modern technologies, and the Internet in particular, play an essential role in the effective business model of every company. Due to the fact that social enterprises often take over business models from commercial enterprises, a question arises about their applicability in the use of the Internet in social business. The size of the social enterprise and having a strong leader in the organization should be taken into account.

Research. The study identifies the increase of effectiveness of social enterprise business models through appropriate use of the Internet. The analysis attempts to demonstrate the relationship between business models and the social enterprise strategy, emphasizing the important role of the holistic model. The analysis is in­tended to show the importance of the business model in marketing and management.

Methodology. The study is based on a literature analysis as well as in the empir­ical part on the results of the author’s research. The most important hypothesis of the study assumes that the direct effectiveness of using the Internet is positively associated with the effectiveness and success in creating social value.

Findings. The results of analysis show that the impact of Internet efficiency was high in those social enterprises that used the appropriate business model. The efficiency of using the Internet is positively related to the size of the social enterprise and having a strong leader.

JEL Codes: F69, M29.

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Informacje

Informacje: International Journal of Contemporary Management, 2020, Numer 19 (3), s. 7 - 22

Typ artykułu: Oryginalny artykuł naukowy

Tytuły:

Polski:

Using the Internet to Improve the Efficiency of the Social Enterprise Business Model

Angielski:

Using the Internet to Improve the Efficiency of the Social Enterprise Business Model

Autorzy

https://orcid.org/0000-0002-5616-4202

Małgorzata Kurleto
Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków
https://orcid.org/0000-0002-5616-4202 Orcid
Wszystkie publikacje autora →

Uniwersytet Jagielloński w Krakowie, Polska, ul. Gołębia 24, 31-007 Kraków

Publikacja: 19.09.2023

Status artykułu: Otwarte __T_UNLOCK

Licencja: CC BY-NC-ND  ikona licencji

Udział procentowy autorów:

Małgorzata Kurleto (Autor) - 100%

Korekty artykułu:

-

Języki publikacji:

Angielski