In December 2019, the World Health Organization was informed about the occurrence of several cases of pneumonia in China of unknown etiology. The source of epidemic was the city of Wuhan in the Hubei province. Over the next days, there was a sharp increase in the number of coronavirus infections. The authorities decided to take action in order to stop spreading of the epidemic. Some cities in the Hubei province have been lockdown. Actions against the spread of COVID-19 strongly influenced the Chinese economy including consumers.
The aim of this paper is to identify changes in Chinese consumers’ behaviour during the epidemic of COVID-19. Article refers to selected theoretical aspects regarding consumers’ behaviour. In order to achieve the goal of the article, research method of data analysis from Chinese Statistical Office on change in total retail sales of consumer goods, results of Kantar Consulting research on consumer spending and their preference during the epidemic, and press releases were used.