Mentoring in crowdsourcing as an innovative method of exploiting the potential of the elderly
The combination of mentoring and crowdsourcing strategy creates new possibilities for solving problems in both, business and social sphere. On the one hand, mentoring is a form of support for the professional development of the organization’s employees. On the other hand, it can be seen as a way to exploit the potential of the elderly. This idea corresponds to the goals of crowdsourcing, as a means of supporting the ‘crowd’ in solving problems. Older people in this situation are a group that has unmistakable counseling potential that can be used in the form of mentoring in crowdsourcing.
