Agnieszka Hess

Celem artykułu jest analiza dorobku krakowskich badaczy związanych z Instytutem Dziennikarstwa, Mediów i Komunikacji Społecznej Uniwersytetu Jagiellońskiego z perspektywy historii rozwoju badań nad komunikacją polityczną w Polsce. Autorki prezentują tradycje badawcze wywodzące się ze spuścizny Ośrodka Badań Prasoznawczych i dyskusji naukowych publikowanych na łamach Zeszytów Prasoznawczych, wskazują kluczowych autorów, których prace przyczyniły się do poszerzenia obszaru i perspektywy badawczej komunikacji politycznej jako subdyscypliny nauki o komunikowaniu, oraz mapują na podstawie przeglądu literatury spektrum aktualnych zainteresowań naukowych badaczy związanych z IDMiKS UJ w obszarze studiów nad komunikacją polityczną oraz stosowaną przez nich metodologię.

Tradition and the Present Krakow Community of Political Communication Researchers Associated with IDMIKS JU

The aim of the article is to analyze the achievements of Krakow researchers associated with the Institute of Journalism, Media and Social Communication of the Jagiellonian University from the historical perspective of the development of research on political communication in Poland. The authors present research traditions derived from the legacy of the Press Research Center and scientific discussions published in Zeszyty Prasoznawcze, indicate key authors whose works have contributed to expanding the field and research perspective of political communication as a sub-discipline of communication science and map the current spectrum of their interests and methodology used by them based on the literature review.

The goal of this article is an analysis of the function, which NGOs perform in the health system in Poland, as well as their participation in universal-social debate concerning health. The object of this paper, is Communications strategy of the Rak’n’Roll Foundation, one of the Polish NGOs with the highest level of recognition, operating in the sphere of health. On the basis of the author’s own research, she describes the activities undertaken by the Foundation to create and develop mutual relations with the media and analyze how it is represented in the media, as well as the efficacy of its own means of communication. She raises the question as to whether the communication activities of the “Rak’n’Roll” Foundation aim to improve the health care system (support) or does it rather contribute to an “overloading of the system” (that is a situation where the demands of individuals exceed the ability of the state to act) or perhaps they don’t have any greater significance on an institutional level?
 

Zeszyty Prasoznawcze 2001, nr 1-2, s. 63–74.

Non-governmental organizations provide a mature form for non-formal movement organizations and intervene in different ways in politics and political parties activities. In the political communication studies they should be treated as civic participation platforms that give possibility to expand the practice of dialogue and public debate as well as partners representing civic society in relation with political actors. The aim of this chapter is to characterize and analyze the scope of mediatization of non-governmental organizations participating in political communication processes in Poland.

Zeszyty Prasoznawcze 2010, nr 1-2, s. 77-90.