Unsilencing the Home Village: A Discursive-Theoretical Analysis of the Construction of the Rural in Chinese Short Videos

Xudong Weng; Siqi Liu

Unsilencing the Home Village: A Discursive-Theoretical Analysis of the Construction of the Rural in Chinese Short Videos

Publication date: 28.09.2022

Media Research Issues, 2022, Volume 65, Issue 3 (251), pp. 43 - 62

https://doi.org/10.4467/22996362PZ.22.027.15954

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Unsilencing the Home Village: A Discursive-Theoretical Analysis of the Construction of the Rural in Chinese Short Videos

Abstract

With the rapid rise of digital technologies, the short video, as a low-threshold media form, enables rural subjects to become visible in the public sphere and to realize expression and performance of self-identity. Drawing on Laclau and Mouffe’s discourse theory as the theoretical backbone, this study adopted discourse-theoretical analysis on 294 short videos about rural daily life on the Chinese video sharing website Bilibili to discuss how short videos function in the discursive construction of rural areas. The study finds that, first of all, rural people’s active media practice dislocates the hegemonic identity formation by demonstrating various dimensions of rural areas. Secondly, we can see three nodal points of the counter-hegemonic discourse on the rural at work: humanized space for daily life, diversified citizenship with dignity, and subjects with initiative and responsibility in national ideologies. Last but not least, although short videos unprecedentedly amplify the voice of the countryside’s counter-hegemonic discourse, such resistance is still limited by the inherently unbalanced power relations between the urban and the rural.

FUNDING ACKNOWLEDGEMENT

This work is supported by the China Scholarship Council [grant number: 202007050042].

Funding Acknowledgement

This work is supported by the China Scholarship Council [grant number: 202007050042].

Keywords

rural China, short video, discursive struggle, discourse theory, DTA

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Information

Information: Media Research Issues, 2022, Volume 65, Issue 3 (251), pp. 43 - 62

DOI: https://doi.org/10.4467/22996362PZ.22.027.15954

Article type: Original article

Titles:

Polish:

Unsilencing the Home Village: A Discursive-Theoretical Analysis of the Construction of the Rural in Chinese Short Videos

English:

Unsilencing the Home Village: A Discursive-Theoretical Analysis of the Construction of the Rural in Chinese Short Videos

Authors

Xudong Weng

https://orcid.org/0000-0002-8668-5906

Television School, Communication University of China Beijing, China

Siqi Liu

https://orcid.org/0000-0001-5831-0085

Television School, Communication University of China Beijing, China

Published at: 28.09.2022

Article status: Open

Licence: CC BY

Percentage share of authors:

Xudong Weng (Author) - 50%

Siqi Liu (Author) - 50%

Article corrections:

Publication languages:

English

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