Trust in Journalists in the Light of Survey Findings Gathered from Members of the Journalistic Profession

Weronika Świerczyńska-Głownia

Trust in Journalists in the Light of Survey Findings Gathered from Members of the Journalistic Profession

Publication date: 21.06.2021

Media Research Issues, 2021, Volume 64, Issue 2 (246), pp. 65 - 90

https://doi.org/10.4467/22996362PZ.21.011.13476

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Trust in Journalists in the Light of Survey Findings Gathered from Members of the Journalistic Profession

Abstract

The aim of the research was to establish the factors that journalists consider to be of the greatest significance when building the audience’s trust. The research was conducted between the 5th of January and the 31st of January 2020 via a digital platform supporting survey studies. The questionnaire included 13 factual questions (2 open-ended and 11 closed-ended) and 3 questions designed to determine the profiles of 67 respondents. In order to address the research questions, statistical analyses of the feedback were performed using the IBM SPSS Statistics package. The research is the first stage of a research project focusing on the question of trust in journalists. The article complements and elaborates on the available research findings and scientific analyses concerning the community of Polish journalists.

Keywords

trust, trust in journalists, trust-building strategies, community of journalists

References

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Information

Information: Media Research Issues, 2021, Volume 64, Issue 2 (246), pp. 65 - 90

DOI: https://doi.org/10.4467/22996362PZ.21.011.13476

Article type: Original article

Titles:

Polish:

Trust in Journalists in the Light of Survey Findings Gathered from Members of the Journalistic Profession

English:

Trust in Journalists in the Light of Survey Findings Gathered from Members of the Journalistic Profession

Authors

Weronika Świerczyńska-Głownia

https://orcid.org/0000-0001-8840-703X

Institute of Journalism and Social Communication of the Jagiellonian University, prof. Stanisława Łojasiewicza 4 30-348 Kraków

Published at: 21.06.2021

Article status: Open

Licence: CC BY-NC-ND

Percentage share of authors:

Weronika Świerczyńska-Głownia (Author) - 100%

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Publication languages:

English

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