In the print media in Albania, opinions are a very controversial part of the way public discourse is created. Positioned in the capital of Albania, they often circulate the same information. Important in this genre of information are: comments, analysis and opinions in editorial form, and headlines. It seems that the most important information is served on a golden plate for the public that is being overloaded and bombarded by other media such as television, radio, or online media. Mass communication here unfolds in a wider range, that, apparently informative, turns into a game with gates between political camps. Opinionism openly announces its strategies from one medium to another where more than the public benefits those who make these opinions, i.e. journalists, politicians or explicitly linked exponents for the purposes of political communication. On the other hand, we see a lot of spectacle in the form of entertainment and so far the information stagnates. Necessary information for citizens is missing. This paper tends to theoretically analyze the genre issues of opinion in the print media.

In the print media in Albania, opinions are a very controversial part of the way public discourse is created. Positioned in the capital of Albania, they often circulate the same information. Important in this genre of information are: comments, analysis and opinions in editorial form, and headlines. It seems that the most important information is served on a golden plate for the public that is being overloaded and bombarded by other media such as television, radio, or online media. Mass communication here unfolds in a wider range, that, apparently informative, turns into a game with gates between political camps. Opinionism openly announces its strategies from one medium to another where more than the public benefits those who make these opinions, i.e. journalists, politicians or explicitly linked exponents for the purposes of political communication. On the other hand, we see a lot of spectacle in the form of entertainment and so far the information stagnates. Necessary information for citizens is missing. This paper tends to theoretically analyze the genre issues of opinion in the print media.