Can the content of the print press be moved to the web in relation 1:1? Case study based on Dziennik Gazeta Prawna and portal Dziennik.pl

Intensive Internet development forced print media publishers to create portals associated with their titles. This situation applied to newspapers as well as magazines. When this process began, decision makers assumed that a large part of the printed content will be transferred to the Internet in 1:1 relation. For this reason editorial team comprised people whose task was only to publish content on the web. At that time both: printed editions and their electronic versions have separate teams and there was only loose cooperation between them. In recent years this situation has changed. The relationship between those teams have altered. It affects the content of publications. What are the challenges and difficulties facing these journalists? How do they perceive themselves in the journalist community and beyond? The answers for these and other questions are provided by the analysis of Dziennik Gazeta Prawna, portal Dziennik.pl and the authors’ journalist experience.
 

Intensive Internet development forced print media publishers to create portals associated with their titles. This situation applied to newspapers as well as magazines. When this process began, decision makers assumed that a large part of the printed content will be transferred to the Internet in 1:1 relation. For this reason editorial team comprised people whose task was only to publish content on the web. At that time both: printed editions and their electronic versions have separate teams and there was only loose cooperation between them. In recent years this situation has changed. The relationship between those teams have altered. It affects the content of publications. What are the challenges and difficulties facing these journalists? How do they perceive themselves in the journalist community and beyond? The answers for these and other questions are provided by the analysis of Dziennik Gazeta Prawna, portal Dziennik.pl and the authors’ journalist experience.